Why Pay for Advertising? (continued)

Paid advertising often offers more long term return than free advertising methods. When you use free classifieds or forum advertising for example, you must continually place and replace ads so they'll be seen. Once you provide the necessary information for a paid ad, you can pretty much let it work for you, without constant attention.

If you choose carefully, your paid advertising is often placed on higher quality pages.

When marketing a replicated website such as the one provided by your direct sales company, it can be difficult to place well in the search engines, so you miss out on one of the most effective online marketing methods. Paid advertising that places you on well-ranked pages can help fill in that gap in your online marketing.

Your paid spot benefits from the website's marketing efforts. Websites that sell advertising have additional incentives to attract targeted visitors to their site and the pages containing your ad.

Paid advertising is an effective component in your overall marketing plan.