Are you using social media to drive traffic to your website and increase sales? Or are you still sitting in the skeptics camp not certain that social media is anything other than a waste of time?

If you are not using social media to promote your services, products and website, you are missing out on one of the hottest marketing trends in years. And in doing so, your competition is very likely capturing sales that could be yours.

Social media is opening doors for entrepreneurs and businesses worldwide. Through social media you can:

• Formulate joint venture partnerships with someone you otherwise would have never connected with.
• Interact with customers and clients in real time offering support and guidance.
• Interact with people who are interested in your product and services and in you.
• Drive traffic to your website, squeeze page and brick and mortar or online store.

And, if all that isn’t enough to convince you to incorporate social media into your strategic marketing efforts, the costs of social media most likely will.  Aside from your time to network and connect with friends, followers and connections, nearly all social media tools and applications are free. Affordable and powerful strategic marketing…NICE, huh?

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There’s no doubt Twitter is becoming a very popular social media tool for both business and personal use. It’s easy and fun. If used properly it can help you build your direct sales business by connecting you with prospective team members and potential customers. If used improperly it can be a waste of time and even damage your reputation.

Lisa Young (Follow @lisarobbinyoung on Twitter) offers these tips to get you started on the right foot:

Twitter Tips For Direct Sellers
By Lisa Young

As a target marketing specialist for direct sales reps, I spend a lot of time testing new strategies to help direct sales reps reach and serve their customers. My current favorite is twitter.

Twitter is an obvious choice for connecting real time with friends or followers. It’s quick and relatively easy to navigate. Simply create an i.d., and start looking for people to spread your message.

The trouble comes when a person is brand new and has no idea how/where to begin.

Twitter is not a platform for heavy selling. Rather, it’s a great place to introduce yourself, share more about who you are, and then open the door to potential business ventures. Heck, you only have 140 characters per tweet, and if you want people to share those tweets, you need to keep it under 120!

In the interests of etiquette, here are a few simple tips to help direct sellers make the most of twitter:

1. Be genuine. This is at the heart of everything twitter represents. Select a user name that reflects who you are, rather than your product or company name. In fact, most companies prohibit use of their name in that manner anyway, so why risk it?

People will gravitate to who you are first, THEN to what you offer.

2. Provide value. You’ve heard me say this time and again. People are always asking themselves, “why should I believe/listen you?” We are deluged with thousands of “advertising” messaged every single day. Your tweets need to stand out, provide value to your market and serve the very people you’re trying to reach.

3. Be personal. By that, I mean resist the temptation to automate your folowing/unfollowing or direct messaging.There are appropriate ways to use automation with twitter. I’ve tested dozens of applications that were developed to maximize the efficiency of twitter. My results conclude that autofollows and autoDM’s just cause trouble.

Take the time to make the connection manually – which will avoid the need to unfollow at a later date. Yes, it means your number of followers may grow more slowly, but you can be sure that the followers you do have are actually INTERESTED in what you have to say.

4. Be patient. If you’re being true to who you are, you’re not likely to get a million followers overnight, but you WILL generate a following of people that know like and trust you. Word will spread as your followers share your message with their followers.

This is why I stress that social media and online marketing does not replace your home party business, but is an additional marketing component to running your business like a real business. Yes, there are people who have all but retired from doing home parties, but it didn’t happen overnight.

Don’t fool yourself into thinking that a twitter account (or any single marketing strategy) is the fastest way to riches. It can help increase your reach dramatically, but it’s certainly not an overnight solution.

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© 2009 Lisa Robbin Young.

Want more help understanding twitter and how to apply it to your business? Explore Lisa’s new course: Twitter Secrets for Direct Sellers [http://www.homepartysolution.com/twittesecrets].

The only certified Direct Sales Marketing Coach in the WORLD, Lisa Robbin Young helps demystify the business side of running a direct sales business like a real business instead of an expensive hobby. Register today for her free member community & target marketing program for direct sellers at http://www.homepartysolution.com

Article Source: http://EzineArticles.com/?expert=Lisa_Young
http://EzineArticles.com/?Twitter-Tips-For-Direct-Sellers&id=2673303

Here are 10 sites where you can make personal connections and build relationships with friends and business associates.

Edited October 30, 2009 to update the list. The original list is below.

Facebook.com – Number one in popularity by number of monthly visits and number of registered users.
Find me on Facebook

Twitter.com – Twitter, which wasn’t even on the original list, has enjoyed tremendous growth in popularity over the past year.
Follow me on Twitter

MySpace.com – Popular with the younger crowd (18-24), MySpace continues to be one of the most visited social media sites and ranks among the top visited sites overall.

LinkedIn.com – Primarily a business and professional network, LinkedIn is often used to connect employers and job seekers.

Orkut.com – Owned by Google, Orkut is popular with young people in South America and India.
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