Many marketers are reluctant to offer a money back guarantee for fear of the financially damage of returns and requests for refunds. But there is plenty you can do to significantly reduce refunds and requests. In fact, using what I’m about to show you, you can nearly eliminate them entirely. The best part is that it’s relatively simple and painless to do!

In order to understand what really causes excessive requests for refunds and returns, first you have to recognize what doesn’t cause them.

Refunds and returns are not caused by faulty merchandise or poor services rendered. Because just a little care and concern can guarantee the quality of the products and services you deliver.

Refunds and returns not caused by dishonest customers. While you may encounter an occasional deadbeat or outright crook, the vast majority of customers are people who are more than satisfied with an honest value for their dollar.

Refunds and returns are not caused by customers finding a better price somewhere else. While price can be a factor in determining sales, it’s rarely the underlying factor in a customer’s refund or return decision.

If it isn’t any of the above factors, just what is the one single factor that’s responsible for nearly every refund request and return? It is:
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