Business Opportunity Connection » marketing leverage http://www.irepnetwork.com/blog Home business news, information, tips and tools to help direct sales consultants succeed online. Sat, 04 Feb 2012 23:09:50 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Using Leverage in Marketing http://www.irepnetwork.com/blog/125/leverage-marketing/ http://www.irepnetwork.com/blog/125/leverage-marketing/#comments Sat, 15 Mar 2008 15:45:18 +0000 Linda Stacy http://www.irepnetwork.com/blog/archives/leverage-marketing/
Originally posted at Linda Stacy's Business Opportunity Connection. Please click the link below to read the complete post, add your comments, and find similar articles.
Using Leverage in Marketing

]]> In direct sales leverage is most often defined in terms of building a team to leverage additional commissions from their sales. It’s sometimes also used in reference to income from repeat orders. But a marketing leverage strategy can be built around many everyday activities and events.

In How to Kill Two Stones with One Bird, Part 2, Scott Ginsberg suggests that the first step in leveraging any event is to ask, “Now that I have this, what else does this make possible?”

In the post he gives several good examples of how to leverage things like a new website, your blog posts, or that award you won. And if you email him, he’ll send you a list of 61 leverage questions.

Are you using leverage as part of your marketing strategy? Leave a comment to tell us how.


Originally posted at Linda Stacy's Business Opportunity Connection. Please click the link below to read the complete post, add your comments, and find similar articles.
Using Leverage in Marketing

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