Not everyone who visits a website is ready to make a purchase or join your opportunity. Most of the time, customers and prospects will comparison shop, visiting several times before making a decision. So even for sites that are primarily sales oriented, an equally important purpose of the website is to generate leads.

Everyone loves getting something for free. Giving something away is a great way to generate website traffic and qualified leads.

Creating an ezine or newsletter is a common “freebie”. Subscribers opt in, which means they provide minimal personal information in order to receive the newsletter. Each new subscriber becomes another lead. The result over time is a large mailing list of qualified prospects. In addition to the newsletter, business owners email announcements of new products or services to this custom-made pool of potential buyers.
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