If your direct marketing email or postal campaigns are falling short of expectations, here are ten tips for improving response rate.

1. Carefully target your audience.

Identify your most likely customers and if necessary, create different versions of your direct mail marketing materials for to each specifically targeted audience.

2. Solve your customer’s most irritating problems.

Most customers don’t buy products, but they do buy solutions to problems. If your product solves a critical problem, pull out all stops to let your customers know.

3. Help your customers achieve significant goals.

If you can clearly show that your product or service will make your customer’s lives easier or better, your sales volume should improve.
Continue Reading