When visitors arrive at your website you have just a few seconds to engage them and convince them to stay. The only way to do that is to let them know what’s in it for them. It may sound harsh, but they don’t really care all that much about you or your company. They’re looking for a solution to their own problem and they want to know if you can provide it.
Several years ago I posted an article on entitled “People are not interested in you or your company.” It’s still worth reading – find it here.
Need help with being more customer focused? I’m offering a free review of one page of your website for customer focus. It can be your home page, lead capture page, subscription page, sales page, or any web page really. I’ll offer my opinion on how well your site addresses your customers’ needs and offer suggestions for improving your customer focus.
To receive this free, no strings attached review, just put in a request before the end of this month by leaving a comment below. Be sure to include the URL of the page you want reviewed. Family friendly sites only please.
