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How Article Marketing Impacts Your Direct Sales Recruiting Efforts

Posted on June 22, 2010 by Linda Stacy

Team buildingHow often have you read about a product and service and thought, “I would never buy/use that because it sounds so complicated”? Now imagine if within this same article, the author was trying to recruit you to sell their product or service. You’d be flipping the page, or moving to another web site in a heartbeat.

You know your business – and you’re extremely good at what you do. Yet that can sometimes work against you when you’re trying to recruit people. Why? Because their perception of what’s involved is that – quite simply – it’s too involved! When you add to that the lack of face-to-face contact that occurs with methods such as article marketing, blog posts, or social media, there’s even more focus on what you say.

Step back for a minute and go over what you do when you recruit face-to-face, and determine what must change with your approach when only written communication is involved for recruiting.

To help your thinking process, ask yourself these questions:

  • Am I being overly enthusiastic about the product/service? There’s a difference between having true passion for what you do and being overly zealous. Passion speaks from your heart and is more than simply words on a page. To show this passion, make positive statements consistently throughout the article about your product/service. Write something such as “I am so grateful that I found this opportunity since I can now stay home with my daughter full-time.” That’s far more effective than writing, “This is such a great company to be associated with.”
  • Do I give specific details about the benefits for what I’m offering? Remove the words great, fabulous, amazing, etc. from your article vocabulary. Now, write about what this opportunity can really do for the reader. For example, instead of writing, “the money you make is amazing,” switch this around to become, “The money I’ve earned has allowed me to take a vacation to Europe that included a private tour of Windsor Castle.”
  • Can I deliver on what I promise? Potential “recruits” will have some hesitation – especially when their first exposure to you and the opportunity is via an article. Therefore, when they contact you via email after reading your article, your inclination might be to offer help to keep the process moving (and the interest up). However, the definition of “help” can be on opposite ends of the spectrum. Nip this in the bud before it happens. Inside your article, explain – in detail – just what you offer in the way of help. Even better, share why the training you deliver is, hands down, better than what the next person does!

Recruiting can be a very stressful thing: there is pressure to expand your down line, increase your sales, etc. Add to that, the fact that you are making your pitch using articles as your marketing tool. Switch up your thinking and view this article as a more passive way to help someone else realize the same dream you once had: to be successful doing something that delivers a return of tremendous satisfaction coupled with financial reward.

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This article is available for reprint through EzineArticles.com

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How To Write a Product Review

Posted on May 26, 2010 by Linda Stacy

Product Reviews
Image courtesy of joeltelling.

Not only are product reviews an exceptional tool to drive traffic to a website, but they are a great way to overcome a bout of blog writer’s block. When you are out of ideas for fresh content a product review can be a fairly quick and easy post to write. And a well-written review becomes very valuable content as shoppers seek them out regularly. Product reviews are also an excellent marketing tool for affiliate marketers to pre-sell products. (Note: When using reviews as affiliate marketing tool, be sure to understand and comply with the FTC rules and guidelines for disclosing affiliate relationships and using testimonials.)

To be effective, a product review must be believable. Here are a few tips for writing great product reviews.

  1. Answer these questions in your review:
    • What does the product promise?
    • How well does it achieve those goals?
    • Is it a good value?
    • What are the drawbacks of the product?
  2. In addition to writing a single product review, consider comparing two similar products. Consider what features to compare. If you talk about the cost of one product, be sure to talk about the cost of the other. If you have a bias toward one product, be honest and tell readers that you prefer one over the other but don’t leave out features or drawbacks simply because they place a preferred product in a darker light.
  3. Be honest. You want visitors to respect your opinion and in the case of affiliate product reviews, make a purchase. Write the review as if talking to a friend. This not only enhances the copy because it’s written conversationally, but it will ensure that the review feels genuine to its reader.
  4. While it is possible to learn enough about a product to review it without trying it, I don’t recommend it, especially when you’re first learning to write reviews. Again, consider your readers. How might they react if they buy something based on your review and then learn that you never tried the product?

Product reviews can end up being some of the most frequently read content on your sites. Use them to your advantage to not only attract visitors, but to build trust.

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Freelancing Autoresponder Series PLR

Posted on April 13, 2010 by Linda Stacy

Freelance PLROffer an ecourse on the topic of Freelancing without writing a single message yourself!

Download this autoresponder series with private label rights, copy and paste the messages into your autoresponder, and start promoting it to build a mailing list.

Before you order, get the coupon below.
But hurry! It expires in about a week.
 
Order NowGrab the Freelancing PLR Email Messages HereResource or related article

I’m sure you hear it all the time – email marketing is one of the most effective ways to market online. But sometimes just the thought of writing an entire autoresponder series can be overwhelming. Now there’s no need to write it all yourself! This private label package contains 30 pre-written messages on the topic of freelancing. These are high-quality articles that you can use as is, or edit them in your own voice or to more specifically target your audience.

For several years now I’ve purchased content from the creators of the freelancing series, and I’ve never been disappointed. You won’t be either.

Some of the topics covered in the series include how to find freelancing jobs, how much to charge for your services, promoting your website, and why freelancing is a good option for moms. There are also topics on specializing in areas such as writing or transcription services.

Plus, some of the messages include product promotions where you can add your affiliate link to earn sales commission.

Order NowGrab the Freelancing PLR Email Messages HereResource or related article

Use this coupon when you order for 20% off all autoresponder bundles:
Coupon Code: 540D8
Expiration Date: April 21, 2010

Find other autoresponder bundles here, including a blogging bundle. Resource or related article

Resource or related articleAffiliate link (Why tell?)

Freelance Jobs
affliate ad

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Online Business Idea: Easily Start Your Own PLR Business

Posted on March 20, 2010 by Linda Stacy

There’s a huge demand for online content and as more and more people start blogs and websites the demand just keeps growing. Many people struggle with the need to continually provide fresh content for their sites and turn to Private Label Rights (PLR) content to meet their needs. You can be one of the people they turn to for content by starting your own PLR content business.

And you don’t even have to write the content! All Resell Content Resource or related article provides all of the articles. Just set up your website and shopping cart and start selling.

Your membership provides you with 50 new, high-quality PLR articles every month. Articles that you can sell to your customers for them to use on their blogs and websites. You’ll provide the content they’ve been looking for.

Start a PLR businessI’m going to cut to the chase here and get this information posted. I’ve been buying content from Alice and Mila for years. I’ve never been disappointed. You won’t be either.

Membership is limited so check it out right now at All Resell Content. Resource or related article

Resource or related articleAll the links in this post are affiliate links(Why tell?)

A NOTE about the price: As I’m writing this it seems as though the pricing hasn’t been changed on their website, but they are already in phase two of pricing at $64 a month phase 3, full price of $77 per month (edited 3/28/10 and 4/24/10)

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More About Using PLR in Direct Sales

Posted on January 18, 2010 by Linda Stacy

Nicole Dean just released two videos from some of the material we covered in a recent interview about how direct sellers can use private label rights articles.

In this first video Nicole talks about how PLR can be used to help direct sales consultants earn customer loyalty. Resource or related article

<a href="http://www.linkedtube.com/eRM7J9WyvxI3ac40707c3123e1703f69680fd67c135.htm">LinkedTube</a>


 
This video answers the question, “PLR: Can It Help Me Train my Direct Sales Team?” Resource or related article

<a href="http://www.linkedtube.com/q6M4h1NtL-Mbc3850c94ffbb9c8c7ab927d9ec765f9.htm">LinkedTube</a>


 
For the complete interview, click this link: Easy PLR for Direct Sales Consultants.
 
Nicole’s two PLR resources are:

  • EasyPLR.com – a variety of topics including packs specifically about direct sales.Resource or related article (I have purchased several article packs at EasyPLR and have been extremely happy with the quality.)
  • YummyPLR.com – all about food, cooking, and recipes. Resource or related article

Have you purchased articles from these resources? If so, leave a comment and let us know how you used them. And please feel free to ask any questions you have about using PLR. Nicole and I will be happy to answer.

Resource or related articleAffiliate link (Why tell?)

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Five Tips on Becoming a Better Content Writer

Posted on January 6, 2010 by Linda Stacy

Content Writing TipsWhether you write just for your own sites or are branching out as content writer for others, these five tips will help you improve your skills and increase your value online.

  1. Read other people’s content. Not only will you get ideas for what to write about, but you may pick up some pointers on style and format.
  2. Stay current. Accepted writing practices change, especially online writing practices. You may want a copy of the AP Stylebook, a resource used by reporters and other writers as a guide to spelling, grammar, abbreviations, and more.
  3. Keep learning. Set yourself up to be an expert.
  4. Choose a niche. If you are going to be an expert, you need to have a field. It is hard to concentrate on three or four different areas. Choose one and establish yourself there before moving on to another area.
  5. Find a writing style. Or find your voice. Are you laid back, witty or serious? Every writer has a voice – explore and develop yours.

The best writers are those who never stop learning. There’s always room for improvement.

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Easy PLR for Direct Sales Consultants

Posted on December 21, 2009 by Linda Stacy

Nicole Dean from EasyPLR.com was kind enough to answer a few questions about how direct sales consultants can use private label rights (PLR) articles for their business.

PLR articles are basically article drafts that are sold to bloggers and online business owners. You can purchase these articles very inexpensively and then use them on your website, in your customer newsletters, or even in team training. (We’ll get into that in a bit.)

My favorite thing about using PLR articles is that you can change the articles and customize them (since you get the articles in Word format as a .doc) and in many cases even put your own name as the author.

Here’s what Nicole had to say about PLR for direct sellers.

Prefer video? Click here to watch.

Hi Linda! Thanks so much for asking me for an interview. :) I’m glad to help.

questionDoes EasyPLR offer content specifically for direct sales?

answerYes. My site, EasyPLR does offer articles regularly just for direct sales. We create those packs for team leaders to use in recruiting members and training their teams.

Article titles that we’ve had in the past are:

  • Direct Sales Beginner’s Dictionary
  • Avoiding Last Minute Cancellations
  • Do You Have What It Takes To Succeed In Direct Sales?
  • Things to Look for In a Direct Sales Recruiter

As you can see, the potential is truly limitless with this type of content. Not only can you use the articles to recruit new members and to train your existing team, you could create an ebook or even a printed book and sell it on amazon.com and lulu.com – becoming an instant expert in your field.

All for the price of a pizza.

It’s pretty powerful stuff.

questionCan PLR content about other topics be easily adapted to direct sales or to a specific product line (like jewelry or gourmet food for example)?

answerAbsolutely. My sister site, YummyPLR.com offers all kinds of cooking articles that a Tupperware rep or another gourmet food rep could easily incorporate into their business.

And, at EasyPLR.com we have plenty of content that can be adapted to a direct sales business – fitness and diet, parenting, holidays, debt, pets, and home interior. Plus, if you need content and we don’t have it on hand, just ask. We oftentimes can create an article pack if you provide us with the titles that you need.

questionCan the PLR content be used for printed material like recruiting brochures or training for team members?

answerAbsolutely. In fact, I highly recommend that you repurpose the content in several ways to get the most bang for your buck. (Repurpose simply means to use the content in multiple ways.)

For instance, post the training on your own training blog, then send it in an email, and use it in printed materials, as well. You can also read the articles after you’ve tweaked them a bit, and offer audio or video training, too.

questionDoes EasyPLR offer any training or help on how to use the PLR content?

answerDefinitely. First you can sign up for my notification list at EasyPLR.com where you’ll receive more information and a free report – as well as notices for free and discounted PLR. Also, every article pack includes additional bonuses that will help your online business.

Just swing by EasyPLR.com and YummyPLR.com to see what we currently have available.

Nicole Dean
Again, thanks, Linda, for having me on your blog! If anyone has any questions, just ask them below and I’ll be sure to answer, if Linda would be so kind as to let me know so that I don’t miss any. :)

If you’d like to learn more from me, check out my Internet Marketing Success Podcast & Blog.

 

Resource or related articlePlease note: Links to EasyPLR and YummyPLR in this post are affiliate links (Why tell?)

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Five Ways to Become a Better Blogger

Posted on November 30, 2009 by Linda Stacy

Better BloggerWhile the actual process of blogging is simple, getting the traffic and the revenue from your blog that you desire can be more difficult. Here are five ways to improve your blogging skills.

1. Keep up with the times. No one wants to read last month’s news. A blogger has to know what is going on in the world yesterday, today and tomorrow. Some important issues stay in the headlines for months but your audience will want fresh updates on those topics. Knowing what is going on around you and what will interest others will make your blog content worth reading.

2. Change your content often. There is nothing worse than losing traffic you’ve worked hard to attract because you don’t update your posts. You might not post every day but you can be sure that your readership will drop off it you only post once a month. Readers like fresh content and they will go where they can get it. If you have trouble producing enough of your own material, consider hiring a writer, ask others to guest post on your blog, use PLR content, and even sprinkle in some free content.

3. Network with others. Get your content out there. Register with search engines and join social bookmarking sites like Technorati and Digg so people can see what you are doing. Share your blog address with friends on your profile page on social media sites like Facebook and Twitter.

4. Pay attention to your readership. When people comment they would like for you to answer them back. Some ask questions and some just want to let you know that they agree or disagree with what you’ve said. Take the time to talk to them. After all, they took the time to visit and post a comment. Their comments can drive the direction your blog takes in the future if you want to keep them as readers and increase your traffic.

5. Keep your ads to a minimum. Ads are a way for bloggers to make money with their sites. That’s all well and good and a few ads are great and will attract attention. If you post too many, however, visitors might be turned off. You want your content to be the main attraction.

Creating interesting content and keeping readers coming back takes time and effort. Use these five tips to enhance the value of your blog and your effort will pay off.

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Private Label Rights – Mom Content

Posted on November 5, 2009 by Linda Stacy

All Mom Content provides members with monthly customizable private label content that can be used on websites, in newsletters, in information products and promotional materials. The content is targeted to moms and moms happen to be in control of a large part of the household spending.

Resource or related article Product website: All Mom Content

<a href="http://www.linkedtube.com/h6hy44Z7mYg&#038;hlf243464fb605b2b490fdaedd643f6a64.htm">LinkedTube</a>

Resource or related articleLink from video is an affiliate link.

Membership Features:

  • 30 new private label articles each month on topics about family, finances, women’s issues and a variety of other topics of interest to moms.
  • 10 monthly product reviews for products that moms typically purchase.
  • 10 family recipes each month.
  • A 7-10 page report to be used as a give away, as part of a product for sale, etc.
  • Suggested affiliate programs to monetize content.
  • 2 guides to using PLR content including “Creative Ideas for Using PLR Content” and search engine guide and video.
  • Access to members-only forum for asking questions and sharing marketing tips.

Perks:

  • Membership is limited to 500 members to reduce competition
  • 30-day money-back guarantee.
  • Membership can be cancelled any time.

Thoughts:

I’ve used quite a few private label rights products from this service and highly recommend it. This is very high quality content that can be uploaded and used as is. But one of my favorite things about PLR is that it can be rewritten to make it more suited to a specific target audience and more in my own voice. You can also add your own web site links, affiliate links, or even paid advertising to the reports. Best of all, PLR content saves time and money, by eliminating the need to research and write all of your own material or to look for, hire, and pay content writers.

One thing I would caution you about when joining a content membership service such as this. To get the most out of it you need to be prepared to spend some time each month downloading, reviewing, and implementing the content. Otherwise you may end up simply storing hundreds of unused articles and reports (Of course you can always use it later on, but for me personally, I find that if I don’t use it with a month or two, I tend to forget about it.) If you are planning on using the content on your blog, your membership includes a handy tool that allows you to instantly publish the content to your blog with just a few clicks of the mouse.

How to Find Out More:
Resource or related article You can get further details and sign up at the All Mom Content website.

Resource or related article Check the quality before you buy. Get 9 free mom content PLR articles instantly.

Need content for a different market? All Private Label Content offers marketing, health, and finance content as well as many different article bundles in areas such as the holidays, home decor, work at home moms, homeschooling, parenting, pets, and much more.
Resource or related article Check it out here.

Resource or related articleAffiliate link or our product link (Why tell?)

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Private Label Rights – Green Content

Posted on October 1, 2009 by Linda Stacy

<a href="http://www.linkedtube.com/f6u5MiMDxLI&#038;hlc70fe4bb5622fbbaeb196897de332b44.htm">LinkedTube</a>

 
All Green Content is a PLR membership program, which provides content in the green living or eco-friendly market to use on your blog or website or to build a list and regularly publish a newsletter or ezine.

Resource or related articlePlease note: All of the links in this post are affiliate links. (Why tell?)

All Green Content provides a monthly supply of green-focused content. Every month, members receive 30 PLR articles.

Also included with the membership are:

  • 10 product profiles or reviews
  • 10 how-to sheets or step-by-step guides on various green topics
  • a 7-10 page special report
  • a list of affiliate programs in the green niche
  • resources to help members make the best profitable use of PLR content
  • access to a private forum, where you can interact with other content marketers and discuss creative ways of using PLR content, how to increase traffic, how to produce and market your own info products, and talk about joint venture partnerships

And loading PLR content into your WordPress blog has never been easier when you use the Speedy APLC Publisher is a WordPress plugin available from inside the membership area.

The content is delivered monthly through digital zip files. The articles, product reviews/profiles, and special report are in raw text file, making them easy to edit in any word processor.

I’ve used quite a few private label rights products from this service and highly recommend it. This is very high quality content that can be uploaded and used as is. But one of my favorite things about PLR is that it can be rewritten to make it more suited to a specific target audience and more in my own voice. You can also add your own web site links, affiliate links, or even paid advertising to the reports. Best of all, PLR content saves time and money, by eliminating the need to research and write all of your own material or to look for, hire, and pay content writers.

Learn More: All Private Label Content – Green Content.

Aren’t sure about joining? Check out the quality of the articles before committing to a monthly membership. Try out a set of free all-green PLR.

Need content for a different market? All Private Label Content offers marketing, health, and finance content as well as many different article bundles in areas such as the holidays, home decor, work at home moms, homeschooling, parenting, pets, and much more. Check it out here.

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