Ben kindly took the time to answer my questions about the benefits of a logo for a small home business.

  Does someone who runs a home business marketing other people’s products (direct sales consultants or affiliate marketers, for example) need their own logo?

  In contemporary times, branding is fundamental whether you run a large organization or home based business. You need to differentiate yourself from your competitors. For that reason, you will most likely need to have a brand identity, and of course, a logo plays a vital role in creating a unique brand identity.

Moreover, a business logo makes you recognizable for customers. People instantly recognize all about your business when they see your logo on any type of marketing collateral.

  How soon should a new business start using a logo?

  A logo should be used before you start your business operations. Generally, you get all your marketing collateral designed and printed before you actually open your business for consumers. Therefore, start using your logo long before you actually start your business operation.

  How can a new business choose a logo when the business focus or type of products being marketed might change several times in the beginning? Or when they market many different types of products?

  The real purpose of a logo is to portray the vision, objective and target market. So keeping this view in mind about your business and target market, brainstorm about the design of a logo, and get a logo which could be used for the next 5 to 10 years.

  What are some design considerations to keep in mind for a first logo?

  Remember the KISS formula (Keep It Simple Stupid!) as a first priority in logo designing. In addition, it should portray the right message of your business with iconic representation, Fonts and colors should be recognized easily, should look good in black and white, and should not have a resemblance with any famous logo.

  What are some tips for choosing a design company?

  Consider following when choosing a logo design company:

• How long a design company is in the business
• Have a look at previous projects completed by the company
• Go for the most reasonable price
• Consider available customer support
• Check the policy on revision
• Understand the money back guarantee criteria

And in closing, Ben added:

Logoinn was founded to provide cost-effective premium quality graphical solutions to small and medium enterprises. Our dedication to excellent customer service is the foundation of our every client engagement and it sets us apart in our industry. When you need design services, you will find no better partner than Logo Inn.

As a compliment I would like to offer your readers a 15% discount on any service ordered at http://www.logoinn.com. All you need to do is enter this code “MKT-01” (without the quotes) in the promotion code section while placing an order.

Originally posted at Linda Stacy's Business Opportunity Connection. Please click the link below to read the complete post, add your comments, and find similar articles.
Does Your Small Home Business Need a Logo?