Archive | October, 2009

Get the Whole Truth About Earning Claims

Posted on October 27, 2009 by Linda Stacy

Secrets
Image courtesy of Photo Mojo.

It’s always wise to research and question any business opportunity before signing up. And as explained in Adrian Jock’s article below, income claims that you see as part of a sales letter or opportunity promotion don’t tell the whole story. Read on for the question you need to ask.

(And I highly recommend Adrian’s newsletter, even though it is “the worst.”)

The Secret Behind the Earning Claims
by Adrian Jock

If you didn’t land yesterday on the wonder planet called Internet, it’s impossible not to have seen a lot of testimonials, headlines or calls to action that contain earning claims similar with this one: “Using this great marketing system I made $x,xxx last week”. Many salesletters even show you some proofs of earnings like screen captures taken from seller’s or members’ PayPal accounts. Did you know that there is a well guarded secret behind them?

Let’s put aside the fact that in many cases the testimonials are signed by a John Doe and you will never know whether they are true or not. Let’s pretend they are real.

Let’s put aside also the fact that the PayPal account that is shown may contain also earnings resulted from selling also many OTHER stuff. Let’s pretend that the earnings shown are resulted only from using that “great marketing system”, or that “great ebook”, or whatever it was advertised.

You know what the problem is? This is only HALF of the truth. The second half of the truth I noticed that no one tells you about includes many data, but the most important one is this: What were the MARKETING COSTS spent in order to get that figure?

This information is CRUCIAL. If you need to spend $5k in order to get $1k, what’s the deal?

So … always remember this: only half of the truth means really nothing.

When you see such figures, just pretend you didn’t see them and don’t let your buying/joining decision be influenced by such earning claims. Or ask upfront the customers support for the HIDDEN COSTS that are required and that include the MARKETING BUDGET that usually someone needs to spend in order to achieve that impressive figure.

To Your Success,
Adrian Jock

P.S. If you want to read more internet marketing tips, you’re invited to subscribe free to the Worst Newsletter in the World. Why would someone call his own newsletter “the worst”? The mystery is revealed here:
http://www.adsmarket.biz/internet-marketing-tips-news.html

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Internet FAQ: Is It a Scam?

Posted on October 20, 2009 by Linda Stacy

FAQIt’s unfortunate that there are so many schemes and scams being promoted to people looking for a home business opportunity or way to make money online. Everyday I read stories of victims of scams who have lost a lot of money and who are now afraid to start any kind of home business or online opportunity. And everyday I see the question “Is it a scam?” asked about many different types of companies and opportunities.

Sometimes I think that if you’re asking the question, there must be something about the company or opportunity that makes you uncomfortable. If that’s the case, no matter what answer you get, it might be best to just move on and find something that doesn’t raise issues for you.

But in many cases, starting a new business or online job is just outside our comfort zone and asking the question can provide a bit of a reassurance.

Here are some things to keep in mind when looking for online opportunities:

  • Legitimate companies sell a tangible product or service.
  • Beware of promises of earning large sums of money in a short amount of time. Get rich schemes and scams abound.
  • Similarly, be cautious about opportunities and jobs that promise that you don’t have to do a thing. You’ll have to work to make money.
  • You should never pay to get a job. A business opportunity will likely have start up costs, but don’t send money or provide bank or credit card information before you’re sure the company is legitimate and that you want to move ahead with the opportunity. Legitimate opportunities will explain exactly what you get for your money and almost always have a product return policy.
  • Legitimate companies provide full contact information including a physical address and a phone number. They will also name their management team.
  • Use the Better Business Bureau and FTC’s websites as well as other online resources to search for information about the company and its leaders. But also be aware that on some websites it can be difficult to sort through accusations made by people who simply failed at a legitimate business vs. real concerns about schemes and scams. It’s best to use several sources for information and…
  • … Don’t forget to use your common sense!

There are many real, legitimate opportunities to work from home and make money online. It’s good to be cautious and ask a lot of questions before signing up for anything, but don’t let fear paralyze you. Research completely, make sure you feel absolutely comfortable with the company and its products or services, and be prepared to put in the work necessary for success. Be careful out there!

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Don’t Be Afraid to Market to Your Mailing List

Posted on October 7, 2009 by Linda Stacy

I’m sure you’ve heard it time and time again… to maintain a successful online business you must build and market to a mailing list. But for many of us, selling to our list is a daunting and intimidating task.

If you have not yet made the attempt to promote your business to your subscribers, or you feel in the wrong when you do, it’s time to overcome your fear of selling to your list so you can make more money. And here’s just the help you need to learn how to grow your list, reduce your workload, and boost your income.

Email Marketing Sweetie
Resource or related article Grab the brand new Email Marketing Sweetie guide

You’ll get access to:

  • 4 Succinct and Easy-to-Follow Training Guides with Complimentary Audios that will help you start making big changes in your email marketing.
  • 4 Practical Assignments: To help you immediately apply what you learn to your business.
  • Bonus Checklists, Idea Sheets, and Yearly Email Planner: These easy-to-reference printables will keep you on task when it comes to building your list, and help you take that all important action step.
  • Bonus Audio & Transcript on Confidently Selling to Your List: A 60-minute interview with Alice Seba where she gives you the scoop on the most frequently asked questions about starting and growing a profitable email list.
  • Bonus Opt-in Template & Complete Instructions: A fully customizable opt-in page template to help you start building targeted lists.

A few email marketing tips:

If you have not yet made the attempt to promote your business to your subscribers, don’t act hastily by inundating them with an onslaught of email promotions. Start out slow and test the waters first. An initial email letting them know you will be sending them valuable offers will open the lines of communication and lessen the shock value of advertisements appearing in their inboxes. This is an opportunity to sell yourself and your business while gaining their trust before the “sales” even begin. Most of your list will respond favorably, but you will likely lose some subscribers. But that’s okay because those that opt-out weren’t likely to become customers anyway.

Once your list knows what to expect, you can begin the actual task of promoting. That does not mean to send them multiple offers on a daily basis until they exile your address to the world of SPAM. However, it does mean that you will have to stay on top of contacting your list and make a point of doing so frequently enough to stay current and fresh in their minds without filling their inboxes with clutter.

It is also important to maintain a balance between content-driven emails and those containing promotions. Selling to your list requires a delicate balance. Alternate between information and advertising. You want to remain to be a voice your subscribers can trust without becoming too sales-driven and you also want to make sure your advertisements are clear without getting lost in your content.

Resource or related article Again, here’s the link to “Email Marketing Sweetie”
http://www.irepnetwork.com/go/emailmarketing.html

Here’s to great email!

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Private Label Rights – Green Content

Posted on October 1, 2009 by Linda Stacy

<a href="http://www.linkedtube.com/f6u5MiMDxLI&#038;hlc70fe4bb5622fbbaeb196897de332b44.htm">LinkedTube</a>

 
All Green Content is a PLR membership program, which provides content in the green living or eco-friendly market to use on your blog or website or to build a list and regularly publish a newsletter or ezine.

Resource or related articlePlease note: All of the links in this post are affiliate links. (Why tell?)

All Green Content provides a monthly supply of green-focused content. Every month, members receive 30 PLR articles.

Also included with the membership are:

  • 10 product profiles or reviews
  • 10 how-to sheets or step-by-step guides on various green topics
  • a 7-10 page special report
  • a list of affiliate programs in the green niche
  • resources to help members make the best profitable use of PLR content
  • access to a private forum, where you can interact with other content marketers and discuss creative ways of using PLR content, how to increase traffic, how to produce and market your own info products, and talk about joint venture partnerships

And loading PLR content into your WordPress blog has never been easier when you use the Speedy APLC Publisher is a WordPress plugin available from inside the membership area.

The content is delivered monthly through digital zip files. The articles, product reviews/profiles, and special report are in raw text file, making them easy to edit in any word processor.

I’ve used quite a few private label rights products from this service and highly recommend it. This is very high quality content that can be uploaded and used as is. But one of my favorite things about PLR is that it can be rewritten to make it more suited to a specific target audience and more in my own voice. You can also add your own web site links, affiliate links, or even paid advertising to the reports. Best of all, PLR content saves time and money, by eliminating the need to research and write all of your own material or to look for, hire, and pay content writers.

Learn More: All Private Label Content – Green Content.

Aren’t sure about joining? Check out the quality of the articles before committing to a monthly membership. Try out a set of free all-green PLR.

Need content for a different market? All Private Label Content offers marketing, health, and finance content as well as many different article bundles in areas such as the holidays, home decor, work at home moms, homeschooling, parenting, pets, and much more. Check it out here.

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