Archive | November, 2008

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Audio and Video Don’t Keep my Attention

Posted by Linda Stacy in 2008

Audio and video marketingI’m just not a good listener. I don’t mean personally….. if you call me on the phone or we meet face-to-face, I’ll listen intently to anything you have to say. But when you present information to me online in audio or video format, I just can’t seem to listen to it.

Maybe it’s because I can read so much faster than most audio or video presentations run. Or maybe it’s because I can skip over the parts that don’t interest me. Perhaps my attention span is too short or it’s just my learning style. Whatever the reason, I just don’t have the patience to sit through more than about a minute of audio or video.

I’m not suggesting that you shouldn’t use audio or video on websites – they are proven marketing methods. But since I’m sure there are others like me, I’m suggest you consider a mix that includes text. Alice Seba has been talking about this at Internet Marketing Sweetie, including the post, “MYTH: Videos Are The Best Way To Demonstrate Software or Online Process”. Thank you! I’d never learn something if I had to rely completely on video instruction!

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Sometimes Distraction Can Be a Good Thing

Posted by Linda Stacy in 2008

At the same time the Internet provides tremendous opportunity and endless useful information, it can be a major distraction to online business owners. Like many others, I sometimes find myself way off course and I can end up wasting too much time surfing the web. But sometimes my goalless wandering turns up some great resources. This morning I found:

Enjoy!

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