College student Lane Kucharski is planning to be a work at home mom. Her role model is her mom, a Mary Kay Executive Senior Sales. Mom, Denise Kucharski not only earned 12 pink Cadillacs during her 26 year career in direct sales… thanks to her mother’s income, Lane had both her parents at home while she grew up.

Lane asked for and received her Mary Kay starter kit for her 18th birthday.

Source: Omnibus Online, Southwest Baptist University.

If you haven’t been hiding under a rock in the last little while, you’ve probably heard all about Web 2.0. Web 2.0 is the trend of having more interaction via the internet. People have added blogs, forums, online voting communities, chat rooms and other features to their online presence that make it possible to hear quickly from potential clients. It makes it easier to meet their needs.

The traditional online sales letter goes back to the early days of the Internet. Back then most browsers were text-based therefore most web content was text-only. Eventually images and graphics were supported and websites quickly began reflecting that. Not much else changed. The slow Internet connections that were commonplace up until just a few years ago prohibited quick viewing of anything beyond that, so most sites stuck to text and small pictures.

Once the Internet became commonplace in homes, things began to change. Broadband connections became less expensive and more people got connected at higher speeds. This brought forth the incentive to explore audio, video and advanced social applications. Web 2.0 was born.

Sales letters still had not changed much at this point. For the most part, they were still comprised of long, scrolling copy broken up with the occasional picture or graphic. Even then, it still worked, but as Web 2.0 became more prevalent people began to want more. Not more text but more interactivity.

Is There Still a Place for Online Copy?

Continue Reading

Mom’s Talk Biz just released a "Step-by-Step Guide to Direct Sales Success," which promises to "help you make the best decisions about starting and running a Direct Sales business from home." Author Kelly McCausey draws on the knowledge she gained from interviewing women in direct sales for her WAHM Talk Radio show and shares what she learned from her own experience in direct sales a number of years ago.

The guide provides an objective look at the benefits of becoming a direct sales consultant and the skills needed to succeed. It steps you through choosing a company. It’s a no-hype look at profit potential and it identifies the tools needed to run a direct sales business. Additionally, it includes ideas for marketing and promoting a new business, gives time management tips, and provides a list of other helpful resources.

The “Guide to Direct Sales Success” is a solid foundation for starting and building a direct sales business from home.

Grab your copy here.

Already know you want to go into direct sales? Get help choosing the right business for you at ChooseYourOpportunity.com.

Links in this post are affiliate links or our product link (Why tell?)

“Web 2.0” is a phrase that describes the so-called second generation of the world wide web. As more and more people are accessing the Internet everyday, the web provides more ways for interaction between users around the world. It has become easier than ever to set up a web presence and the social aspect of the Internet has become much more important as networks are being build of communities.

Instead of having a personal website, as people did in Web 1.0, people now have blogs. Instead of looking facts up in the online version of the encyclopedia, people now search through Wikipedia, which is community-written. In the Web 2.0 atmosphere people no longer simply surf the web now they participate in it. Continue Reading

Now that you’re beginning to use “viral marketing” products, you may be asking, “What about the freebie seekers? Won’t some people just take the free information and then unsubscribe from my list?” Maybe… but read on to find out how to avoid the freebie seekers.

Most online business owners realize that having a customer mailing list is a great way to add to your income. It is a good idea to offer an e-mail newsletter to your customers. By asking them to sign up to receive information directly from you, you are building a list of people whom you know want to hear from you and this is very valuable. This is a great way to get the word out about your business as well. It keeps your company in their minds as they get the information they requested through a newsletter, special report or maybe even an ecourse.

If you are offering something for free as in incentive for people to join your mailing list, you will have a list that contains some “freebie seekers.” A freebie seeker simply wants something for free. They may not even have an interest in your product. They simply sign up for your list in order to get something for free.

To start avoiding them in the first place, change the type of incentives you use. Continue Reading

Should we draw the line somewhere or is a direct sales home party plan the proper marketing model for just about any product?

This morning CNN ran a piece on TASER Home Parties. You know… TASER… A weapon that incapacitates a human target by administering an electric shock.

The company offering the home parties doesn’t refer to them as weapons. They call the device a “personal protection system.” Still, I’m just not ready for weapons sales going on down the street. I won’t be invited to TASER party any time soon though.. my state, along with a few others, doesn’t allow citizens to own them.

Would you host or attend a TASER party? Are there any products being sold at home parties that you wouldn’t attend?

While “viral marketing” may sound like something hackers and spammers might be doing, it is actually a good marketing technique for your online business. It is marketing yourself in such a way that your business is spread around exponentially through mediums such as eBooks, podcasts, forwarded emails, and more. Just like a virus is spread from person to person, your advertising is spread from person to person.

How Viral Marketing Works

Continue Reading

No two businesses are alike, just as no two people are alike. One of the best things you can do for your bottom line is have your business stand out from the crowd. Giving your business it’s own unique style will make sure customers remember you and let others know that you exist.

How Does Your Business Look to You?

Continue Reading

A November 4, 2007 article in the Chronical Herald, offers insight into how direct sellers are making a profit. According to Direct selling grows in Canadian market by Karen Blotnicky, 1.3 million direct sellers in Canada made nearly $2 billion in sales primarily through person-to-person selling in customers’ homes. Internet marketing accounted for only 11% of sales.

I’ve long suspected that using the Internet to recruit for your direct sales party plan business can be very successful, while it’s probably best to focus on offline methods to sell product. Of course that doesn’t mean that online sales are impossible… if you want to sell online you’ll need to work harder to develop a unique plan that makes you stand out from the crowd.