If you’re like most people when you first start your Internet home business, you have a limited budget and are looking to get started with a minimal investment. In trying to cut corners wherever you can, you may be tempted to use free services to help you get going in your new business.

The problem is that this approach could end up costing more money than what it saves you.

If you are starting your business using a free e-mail account such as Yahoo, Hotmail or Gmail you may be projecting the wrong image.

One big problem with free email services is that they are often used by spammers and other less then reputable online marketers. In addition to the risk of appearing unprofessional to your potential customers, these mail servers are forced to strictly filter incoming email and there’s a greater chance that your legitimate incoming email will be mistakenly discarded as spam.

The other main problem with using free accounts is that you lose a golden opportunity to brand yourself… to make you and your product stand out. If you are a serious Internet marketer you will need your own website anyway. A meaningful domain name is the first step in establishing your online presence.

Another mistake sometimes made by new Internet marketers is to continue to use a personal identity for online business. If you’re known online as “pookie” or “bill’s babe,” or even if you’ve posted about your personal life under a more generic name, you’ll be more successful if you establish a new business identity for yourself.

A professional online business identity is not a big investment. A domain name costs less that $10 and you can find reliable hosting for just a few dollars a month. How can you expect others to take you seriously if don’t invest a few dollars into your business?

It may not be the most important step you’ll take towards online success, branding yourself with a great domain name will improve your Internet marketing results.

Resource:
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Despite Alticor’s best efforts to rebrand it’s Amway division, the company has decided to discontinue using the Quixtar brand and refocus on the Amway brand in North America. Apparently the company has continued to market the Amway name internationally and cites uniting the “business opportunity under a single global brand” as the reason for the change.

Apparently the Quixtar name is still not as well known in the US and Canada. Despite eight years of attempting to build the Quixtar brand, the Amway brand continues to be better recognized.

Brand is a powerful marketing force that can be difficult to shake, even if you want to.

It sounds like a contradiction. Long sales letters convert better than short ones, yet we all know that online you have only a few seconds to grab a reader’s attention and most people only skim long copy.

But ask any highly successful Internet marketer and she’ll tell you that the long letter is better. It gives you more time to present the features and benefits of your product and convince your readers to buy.

So how do you grab and keep attention in a long sales letter? Here are some tips: Continue Reading

As a leader in your direct sales company, you know that your work is only beginning when a prospect becomes a new consultant on your team. One of your tasks is to assist her in getting set up right so she’ll have a greater chance of succeeding.

Here are some tips to help your new team member launch and build their business and team: Continue Reading