I’m certain you’re busy enough already; you don’t need anything else to do. But when you market online there are all kinds of distractions that can eat up your time and cut into your income.

I just read a message board discussion complaining about spam email being sent to board members. A little vent is fine, but don’t waste your time trying to “convert” spammers to the good side. If you have an online presence, spam happens. Continue Reading

Increasing your circle of influence offline can help you expand your client base. Your circle of influence is the group of people that make up your friends, family, current clients, acquaintances, etc. It’s the group that is often referred to as your warm market by direct sales and party plan business consultants and mentors.

When you increase your circle of influence offline, this opens up new possibilities for your business. You may meet someone in need of your services, or someone who will recommend your services to others.

Here are some things you can do to expand your circle of influence or warm market. Continue Reading

Marketing your business online requires more than putting up a website. You need to build relationships and establish yourself as a trusted source.

To grow your business you will want to consider widening your circle of influence online. You have certainly heard how important ‘word of mouth’ marketing is. That is because almost half of all Americans will ask their friends and family for advice when they shop for anything, including a new business. Continue Reading