How often have you read about a product and service and thought, “I would never buy/use that because it sounds so complicated”? Now imagine if within this same article, the author was trying to recruit you to sell their product or service. You’d be flipping the page, or moving to another web site in a heartbeat.

You know your business – and you’re extremely good at what you do. Yet that can sometimes work against you when you’re trying to recruit people. Why? Because their perception of what’s involved is that – quite simply – it’s too involved! When you add to that the lack of face-to-face contact that occurs with methods such as article marketing, blog posts, or social media, there’s even more focus on what you say.

Step back for a minute and go over what you do when you recruit face-to-face, and determine what must change with your approach when only written communication is involved for recruiting.

To help your thinking process, ask yourself these questions:

• Am I being overly enthusiastic about the product/service? There’s a difference between having true passion for what you do and being overly zealous. Passion speaks from your heart and is more than simply words on a page. To show this passion, make positive statements consistently throughout the article about your product/service. Write something such as “I am so grateful that I found this opportunity since I can now stay home with my daughter full-time.” That’s far more effective than writing, “This is such a great company to be associated with.”
• Do I give specific details about the benefits for what I’m offering? Remove the words great, fabulous, amazing, etc. from your article vocabulary. Now, write about what this opportunity can really do for the reader. For example, instead of writing, “the money you make is amazing,” switch this around to become, “The money I’ve earned has allowed me to take a vacation to Europe that included a private tour of Windsor Castle.”
• Can I deliver on what I promise? Potential “recruits” will have some hesitation – especially when their first exposure to you and the opportunity is via an article. Therefore, when they contact you via email after reading your article, your inclination might be to offer help to keep the process moving (and the interest up). However, the definition of “help” can be on opposite ends of the spectrum. Nip this in the bud before it happens. Inside your article, explain – in detail – just what you offer in the way of help. Even better, share why the training you deliver is, hands down, better than what the next person does!

Recruiting can be a very stressful thing: there is pressure to expand your down line, increase your sales, etc. Add to that, the fact that you are making your pitch using articles as your marketing tool. Switch up your thinking and view this article as a more passive way to help someone else realize the same dream you once had: to be successful doing something that delivers a return of tremendous satisfaction coupled with financial reward.

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For some direct sales consultants recruiting team members has always been a numbers game. Others prefer to sponsor consultants they think are more compatible with their own goals and practices. Shelly Hill is a successful direct sales consultant with more than 20 years experience. And in her experience, quality is better than quantity. She explains in her article below.

 
Direct Sales – Recruiting Quality vs. Quantity Team Members by Shelly Hill

When it comes to recruiting new team members for your Direct Sales team, it’s not about signing up every Tom, Dick, Harry, Jane and Sue. Sure, You can bring in twelve new members every month, but how many of those members will work the business? How many of them will stay with the business and become successful with it?

I have been in Direct Sales for over 20 years now and I often see consultants too focused on adding massive numbers of teammates to their teams. If you are looking at quantity and not quality in regards to your recruiting efforts, you will be tempted to hype, mislead, brag and make it all seem too easy to your prospect. Sure, they will often join your company…However, they quickly become frustrated, lose interest and move on to something else.

If you want to build a strong and healthy team, you need to look at quality and not quantity. Personally, I would rather recruit two new team members a month who are serious about building a business, who are hard workers and go-getters, compared to ten team members who are in it just for a little pocket change.

One way you can find serious business builders for your Direct Sales business is by interviewing your prospects. When it comes to the interviewing process, you need to be honest with them. You need to let them know that Direct Sales is not a cake walk, customers do not magically find you and that this type of business takes a lot of hard work. Let your prospect’s know that you are serious about your business and they will need to be serious about theirs.

A strong and healthy Direct Sales team is built on quality team members and career business builders. Any seasoned professional will tell you that Direct Sales is not for everyone. It’s not about quantity, it’s about quality. Take your time when it comes to building a team and concentrate on adding quality business builders and watch your team succeed to it’s fullest potential.

Shelly Hill has been working from home in Direct Sales since 1989 and is a Manager with Tupperware. Shelly believes that team building is more about adding quality members than quantity of members. You can visit Shelly’s work at home business options site at http://www.workathomebusinessoptions.com for Direct Sales articles and home business tips. You can also contact Shelly at http://my.tupperware.com/Ravish30

Article Source: WAHM Articles

It’s always been my opinion that the sales part of direct sales is more important to success than team building. A team of hundreds is meaningless if no one is selling anything. It’s sales that results in income. Jeanette Fisher explains further in her article below. Direct sales – do it your way – recruit or not you can be successful.

You Can Succeed in Direct Selling Without Recruiting

By Jeanette Joy Fisher

One of the most enduring myths about the direct selling industry is that the key to success is being able to recruit hundreds of people to your team. However, that has never been true and it never will be.

Small and Strong Sales Team

Of course there is no doubt that finding and mentoring a team of strong and enthusiastic people can be a component of elevating your level of success. However, recruiting is not absolutely necessary to make a good living in direct sales. You will naturally attract people who like you and your products who will gravitate toward you. If you train a small motivated team well, you will generate more sales than if you try to work with too many uninterested people.

Statistics from Sales

Historically, the statistics back up that statement. In fact, a 1999 survey by National Sales force reported that 34% of all American direct sellers make no money at all from the sales efforts of others. Every cent of their income was derived solely from selling their companies products themselves.

The fact is that a sizeable majority of MLM people first became involved in the direct marketing business because they initially used the products themselves. After using those products for awhile, they were impressed enough with the quality of those products to prompt them to take a larger role in the company.

The key to success is to promote a product you love and believe in. Your enthusiasm will inspire your customers and sales team. Your sales team will see your high sales from your concentrated efforts and want to follow your example.

Public Growth Regarding Direct Sells

Every year, the direct selling industry continues to grow in the United States. A recent study showed that one out of every two American adults purchased a service or product from a direct sales representative last year. That figure represents more than 150 million American residents. To service that huge market, there are some 15.2 million people involved in direct sales in the United States alone.

So, if you are not the sort of person who feels comfortable recruiting other people to join your marketing team, you can take comfort in knowing you’re not alone. Recruiting is not for everyone. That is one of the beautiful things about direct marketing. Even if you have no desire to recruit other people to your cause, you can succeed through your own sales efforts.

Free “8 Easy Steps to Online Selling.” Learn how to sell your products online and create an Internet presence for your business. http://SimpleStepSolutions.com. Reduce your learning curve for free and make money faster.

Copyright 2010 Jeanette Fisher

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Yes, everybody could use more money. But most mom business owners and business seekers I know aren’t looking to make millions. Most of us want to contribute to the family income while staying at home with our children. Especially initially, our goals are usually more family focused, like paying the mortgage, getting a new car, saving for college, or being able to go out to dinner a couple times a month. We want a business that we can enjoy and still have time to enjoy our family.

I recently posed a question on a popular message board and the responses I got confirmed that “rich” isn’t always the goal. Moms want to “pay bills and have some in savings,” “pay my bills and take care of kids, and “pay the bills, have some fun and still have enough to set aside in savings/retirement.” Others mentioned “financial security” and the “peace of mind” that comes from not worrying about money.

Often after meeting some immediate needs with our first business endeavor, we start looking more towards the future and wanting a little more. I think about how I’d like to enjoy retirement without worrying about money. And how I’d like my son to be able to choose his career or business path without being so concerned about whether his chosen path will net enough income. I even think about how much fun it would be to help other moms get started in business by providing some start-up cash or funding a business expansion.

I’m not saying you shouldn’t go for millions if that’s what you want. In fact there were a few responders who said they want to be rich and be able to afford luxuries. What I am suggesting is that if you are marketing your business to moms, don’t assume we’re all looking for big bucks. Promising fancy cars and six figure incomes doesn’t attract as many moms as you think it might.

The key is to listen to what each individual prospect is looking for and help her meet her goals.

When you sponsor other consultants into your direct sales business you become a team leader with a new set of responsibilities. Here are 5 tips to help you develop successful leadership skills:

1. Lead by example. Many of your team members will emulate you not only when leading their downline, but when dealing with customers. Setting a good example will have a positive effect on the entire team’s business. Be respectful, courteous, and honest in all your interactions. Reply to emails and return phone calls in a timely manner. Treat your team the way you want to be treated and the way you want them to treat customers.
2. Leaders need to have confidence in their self, their decisions, and in their actions. If you, as a leader, are constantly second guessing things, it will be hard for your team to take you seriously. If you find yourself wondering about a decision or choice you made, consult your own upline or the company. It’s fine to ask your team for input before you make a decision, but once you make it, don’t ask you team to weigh in whether or not it was the right decision.
3. Communicate clearly and make sure you encourage your team to ask questions when they don’t understand something.
4. Listen. When your team members ask questions, ask for help, or make suggestions make sure you really hear and understand what they need. Sometimes we get so caught up in delivering our planned presentations that we forget to adjust for the audience.
5. Be organized. Good organization saves time, reduces stress, and helps you present yourself more professionally.

By being a good leader you will help your entire team stay motivated and become more profitable.

In her blog post this morning, “Direct Sellers, Cut the Crap,” Jennifer Fong asks direct sellers, network marketers, and MLMers to “stop being so desperate to recruit that we stretch the truth.” She wants truth in recruiting. And I agree 100%. There are so many benefits to becoming a direct sales consultant that there’s no reason to use untruths to recruit.

But in my opinion, the only way the nonsense will stop is when people stop responding to outrageous claims of instant riches.

I want to be very careful here and not blame the victims. None of us are immune to being duped by some of the very sophisticated frauds, con artist, and scammers out there. But for the most part, I don’t think the direct sellers using these less than honest recruiting methods fall into the category of scammers. Many are simply misguided marketers who continue to use these types of methods because they work.

Many of us want to believe. We ignore common sense and allow ourselves to think that it is possible to get rich quick or that there’s easy money available. Just look at state run lotteries. Despite slim odds of winning, people in the U.S. spend more than $50 billion a year on lottery tickets. They’re hoping to hit it big for overnight riches. It’s the same mentality that makes claims of overnight success in MLM attractive.

It’s easy to get caught up in the excitement of the possibilities. But as Jennifer said, the reality is that while there is the potential for big earnings, “it’s a lot of work, and it takes time.” Jennifer and others have been teaching that reality for years, and I think that’s the message we need to keep in the forefront. A bit of skepticism can be a good thing when evaluating an opportunity.

Still Jennifer’s plea for truth in recruiting is important to reach that group of misinformed and misguided direct sellers. Perhaps they’re using the same methods that they responded to or they’re just doing what their upline teaches. Again, everyday Jennifer teaches direct sellers how to become successful by conducting themselves with honesty and integrity. Lister to her!

The truth is most of us don’t need to be rich and that’s not what we’re looking for. We just want to live comfortably, take care of our families, and have a few extra dollars to indulge ourselves once in a while. Direct sales can help achieve those goals. Recruit with that reality.

Nicole Dean just released two videos from some of the material we covered in a recent interview about how direct sellers can use private label rights articles.

In this first video Nicole talks about how PLR can be used to help direct sales consultants earn customer loyalty.

 
This video answers the question, “PLR: Can It Help Me Train my Direct Sales Team?”

 
For the complete interview, click this link: Easy PLR for Direct Sales Consultants.
 
Nicole’s two PLR resources are:

• EasyPLR.com – a variety of topics including packs specifically about direct sales. (I have purchased several article packs at EasyPLR and have been extremely happy with the quality.)
• YummyPLR.com – all about food, cooking, and recipes.

Have you purchased articles from these resources? If so, leave a comment and let us know how you used them. And please feel free to ask any questions you have about using PLR. Nicole and I will be happy to answer.

Affiliate link (Why tell?)

PartyLite is probably best known as a candle direct sales company, but their product line includes gifts, home accents, bath and body care, and more. And they’ve expanded further with the parent company’s recent acquisition of Two Sister’s Gourmet.

The company is well-established and has a reputation for quality products. The consultant opportunity became available just over 35 years ago, but the company got it’s start in the early 1900′s when Mabel Baker started making candles.

To learn more about this candle and gift home business opportunity, visit the PartyLite company page in the InternetBasedMoms.com direct sales directory.

Scentsy consultants market a unique product line in the popular direct sales category of candle sales. The company offers wickless, flameless candles in a variety of fragrances.

According to the National Candle Association, retail sales of candles in the U.S. is about $2 billion a year and 7 out of 10 households use candles. Scentsy’s wickless candles appeal to the segment of that market that loves candles, but doesn’t like to burn them.

Check out the video below and then get more information about the company and contact an independent consultant by visiting the Scentsy company page in the direct sales directory.

Editor’s note: Guest blogger Chris Carroll runs a successful direct sales business and helps others do the same. In this article she explains how her business model has helped her achieve success.

Are you a sales based direct seller or a recruiting based direct seller? Is there a difference, really? Allow me to explain.

I am a sales based direct seller. I am of the belief that sales is the basis of our business in direct sales and by using customer sales and the growth of your business through sales as the main basis of your income, than you will have a stronger business overall. This can be seen in the customer base and the $ in my pocket from sales. I am also of the belief that strong sales will lead to strong recruits who also use sales based business model.

One other reason that I use a sales based model is that you actually make more money in recruiting as you are getting paid on sales not just bringing in the recruit. Sales drive the whole system of getting paid, bringing in recruits, who also sell and make money and start recruiting. And the circle continues.
Recruit based selling is a hard concept for me sometimes. By putting the most eggs in your basket based on recruits and hoping that you will build your team that will support you is tough. How do you make a living in the mean time, while you are building your team?
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