You might be surprised to learn that one of the most effective ways to recruit new direct sales consultants for your team is to publish an online advertisement. Online advertising isn’t cheap and for many it can be a bit of trial and error. The key to success is creating advertisements that speak directly to your audience. Namely, you want to appeal to people who are looking for new opportunities, self-employment or careers.

There are three essential tips that help you appeal to this audience.

1. Keywords – What keywords do your prospects use when they’re searching for information? This is important particularly if you’re utilizing PPC ads. The ads will be displayed depending on the keywords your prospect has used in their search. You want to make sure you’re targeting the right keywords.
    
   If you’re not using PPC but are instead creating a traditional text ad to be published on a website or ezine keywords are still important. They grab the reader’s attention and help them quickly identify the benefit of reading your ad.
2. Call to action – What do you want readers to do when they read your ad? Do you want them to visit your website? Do you want them to give you a call? Do you want them to download a free ebook you’ve created about how to achieve direct sales success? Make sure your ad’s call to action supports your goals. If your goal is to connect with potential recruits make sure you give them the means to connect with you.
3. Benefits, benefits, benefits – What’s in it for them? An advertisement that says, “start your own direct sales business” is fine. You might get a few responses. However, an ad that says, “Control Your Destiny – Achieve Your Personal Annual Income Goals Your Way with Direct Sales.”
    
   In order to stress the benefits of becoming a member of your team consider what needs, desires, wants and problems your prospects are feeling. Then show them how to solve their problems by becoming a consultant. Keep it short, simple and sweet.

The final element of direct sales advertising success is to make sure you’re placing your advertisements in the right location to attract your prospect’s attention. Additionally, test and track your advertisements success. Keep tabs on which ad’s perform the best. Which generate the most interest and response? Which produce the most effective recruits?

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Getting ready to launch an advertising campaign? Want to recruit a few new top producing team members? Are you hoping to draw attention to your direct sales company and all that you have to offer? Before you place an advertisement take some time to create your advertising and listing strategy.

Step One: What Do You Want To Accomplish?

In order to achieve advertising success it’s important to first know what you want to accomplish. What are your goals? For example, do you want to recruit three new top performing recruits?

Step Two: Define The Offer.

It’s also very important to know who you’re looking for or what you’re offering. What are the characteristics of top performing recruits? How will you appeal to your audience? What benefits can you highlight? How can you solve their problems?

Advertising is about capturing your prospect’s attention and motivating them to take action. In the case of recruiting new teammates the desired action may be to click through to your recruiting page. Decide exactly who you’re advertising to and what you have to offer.

Step Three: Researching Advertising and Listing Options

Now it’s time to decide where you’re going to advertise or list your business. Take some time and research your options. For example, you might advertise or list on Craigslist. You might also create a Facebook ad or list your business opportunity on a Direct Sales Company directory.

Step Four: What’s Your Budget?

Once you have an idea about your advertising or listing options, it’s time to begin comparing them. You’ll of course compare them based on how they fit your goals and your target audience. You’ll also want to evaluate them in terms of cost. Which options best fit your budget?

Step Five: Optimize Your Advertising and Listing Strategy.

At this point you likely have your goals, your ad or listing created and you have chosen a site or sites to focus on first. The next step is to integrate y our advertisement of listing into your overall marketing strategy. For example, if you publish a new advertisement on Craigslist you might link to that ad from your Facebook page. Integrating your marketing and business building tactics helps draw more attention to them. It makes them more effective.

Finally, consider sending prospects to a landing page for each specific goal you identify. This will help you test and track your results. You’ll learn what your prospects respond to and which listings or ads generated the most interest and results. Also consider tackling one ad or listing at a time. Tackling too much at once often results in incomplete efforts. Focus on one tactic, perfect it, and then add more.

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