When you are a consultant a for clothing and accessories or makeup direct sales company, you can become a walking billboard for your products. When you wear great clothes people will ask you where you bought them and when your makeup is gorgeous, they’ll ask you what it is.
Jewelry is a very popular gift so be sure to market for all the gift giving holidays. You can specialize in a particular style or teach customers how to change the look of an outfit just by changing the jewelry or accessories that go along with it.
Two of the main marketing techniques use for makeup and skin care sales are hands-on demonstration and free sample marketing.
While it would be ideal, it’s almost impossible to give personal attention to every guest at a home party. Involve the entire group by having people pair up and make up each others’ faces using techniques that you demonstrate. Or you may want to offer parties that focus on training in the art of color.
Cosmetics and skin care lend themselves well to specialty parties such as “all natural” beauty, makeovers, anti-aging, skin repair, relaxation and stress relief, pampered feet, baby care, and much more. Choose one of your company’s product lines and build a specialty party around it.
For online marketing, use those same themes to put together “kits” and instruction sheets for “time for myself” indulgences or for gifts suggestions. Use before and after pictures to demonstrate the transformations and offer lots of tips and “tricks of the trade.”
As with any direct sales business, personal attention and a unique approach will go far to gain and keep customers. Don’t try to be all things to all people. Become known as the person who sells the best gemstone jewelry or the one who will customize a great skin care regimen, pull together a mix and match wardrobe, or offer a cosmetics makeover. You want to be the “go to” person for your area of expertise.

There are three essential tips that help you appeal to this audience.
Direct sales offers an abundance of opportunities to make a great income. In addition to your own sales success, recruiting other consultants can boost your income. There are many common and effective ways to recruit new teammates.
Promotion is defined as the act of furthering the growth or development of something. Under that definition just about every action you take for your business is a promotion. However, the word promotion implies something greater – a concentrated effort to bring awareness to a product, service, or campaign.
Getting ready to launch an advertising campaign? Want to recruit a few new top producing team members? Are you hoping to draw attention to your direct sales company and all that you have to offer? Before you place an advertisement take some time to create your advertising and listing strategy.
Customer loyalty is an essential success ingredient for any business. It’s particularly important for Direct Sales success. Every customer who becomes a regular buyer helps you generate predictable income. It makes it much easier to manage your cash flow. And you know what they say about the cost of a new customer – it costs ten times more to get a new customer than to keep the ones you have.
There are many ways to grow a direct sales business. You can of course sell more products and earn more commissions. You can also grow your team of recruits and earn commissions from their sales success. In fact, for many direct sales consultants growing a team of successful consultants is the single biggest profit generator. It can mean going from a few hundred dollars a month in commissions to a few thousand. 










