Image courtesy of rpongsaj.

The other day I came across a free ebook of interest and when I went to download it I was asked for my email address. It’s not an unusual request, in fact, I expected it. But I decided not to provide my email address and I didn’t get the ebook. Why?

Because I couldn’t find the company’s privacy policy.

In many cases, all it takes for me to be willing to supply my email address is a simple statement to the effect that provided email addresses are not shared with anyone else. Other times, I look for longer policies to find out how my email will be handled and protected.

But if a company isn’t willing to tell me what they plan on doing with my email address, I won’t give it to them.

How important are privacy policies to you? Do you have a one readily available on your site and opt-in forms? Do you look for a privacy policy when you sign up on other sites?

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