In direct sales leverage is most often defined in terms of building a team to leverage additional commissions from their sales. It’s sometimes also used in reference to income from repeat orders. But a marketing leverage strategy can be built around many everyday activities and events.

In How to Kill Two Stones with One Bird, Part 2, Scott Ginsberg suggests that the first step in leveraging any event is to ask, “Now that I have this, what else does this make possible?”

In the post he gives several good examples of how to leverage things like a new website, your blog posts, or that award you won. And if you email him, he’ll send you a list of 61 leverage questions.

Are you using leverage as part of your marketing strategy? Leave a comment to tell us how.