A November 4, 2007 article in the Chronical Herald, offers insight into how direct sellers are making a profit. According to Direct selling grows in Canadian market by Karen Blotnicky, 1.3 million direct sellers in Canada made nearly $2 billion in sales primarily through person-to-person selling in customers’ homes. Internet marketing accounted for only 11% of sales.

I’ve long suspected that using the Internet to recruit for your direct sales party plan business can be very successful, while it’s probably best to focus on offline methods to sell product. Of course that doesn’t mean that online sales are impossible… if you want to sell online you’ll need to work harder to develop a unique plan that makes you stand out from the crowd.