In it’s recently released its 2004 statistics about the industry, the Direct Selling Association (DSA) reports retail sales in the US reached $29.73 billion, an increase over 2003 sales.
13.6 million Americans work in direct sales. Nearly 80% are women working fewer than 30 hours per week. And despite a growing Internet presence, nearly three-quarters of [...]

Whether you are marketing on-line or off-line, your potential customers are scared, scarred, and skeptical. Consumers, today, are quite resistant to sales messages.
In the mid 70’s, a store could run a “10% off” sale and people would flock in. Then the big stores got into the discounting mentality. Now it is common to see “70% [...]