Now that you’re beginning to use “viral marketing” products, you may be asking, “What about the freebie seekers? Won’t some people just take the free information and then unsubscribe from my list?” Maybe… but read on to find out how to avoid the freebie seekers.
Most online business owners realize that having a customer mailing list is a great way to add to your income. It is a good idea to offer an e-mail newsletter to your customers. By asking them to sign up to receive information directly from you, you are building a list of people whom you know want to hear from you and this is very valuable. This is a great way to get the word out about your business as well. It keeps your company in their minds as they get the information they requested through a newsletter, special report or maybe even an ecourse.
If you are offering something for free as in incentive for people to join your mailing list, you will have a list that contains some “freebie seekers.” A freebie seeker simply wants something for free. They may not even have an interest in your product. They simply sign up for your list in order to get something for free.
To start avoiding them in the first place, change the type of incentives you use. For instance, if you have a website that is focused on gardening and are holding a contest where the prize is a free flat of flowers you will attract a lot of freebie seekers. They simply want a chance at winning some free flowers.
However, if you offer a free informational product, such as a small report on how to create a garden in contained pots, you will attract a much more targeted audience. You know that the people that sign up for this promotion want specific information. You can create a more in-depth informational product and sell it or promote others’ products to this same audience.
Contacting your list on a regular basis can help you turn freebie seekers into customers. The more they hear from you, the more they will come to see you as an “expert.” When they are in need of the type of product or service you offer you will be the first person that comes to their mind. They are not going to seek out a similar product offered by your competitor. They will come straight to you.
If you already have a nice-sized mailing list and want to get rid of the freebie seekers who are already on it, start weaning yourself from this list. Start by sending this list a new offer, such as an informational product. The people who take the time to open your email and sign up for your new list are the people who are truly interested in what you have to offer.
You may want to email your old list several times with this type of offer. After a few months, the people that are actually interested should all have signed up for your new list and you can delete your old list.
Having a mailing list for your online business is just about essential; it can help boost business in many ways. If people like you and your business, it is a simple thing for them to pass it on to others. By maintaining a loyal customer base in your mailing list, you will have a better idea how to market. If you list has too many freebie seekers, they may never really take the time to read your e-mails or purchase from you. However, if you create a plan to catch their attention as well, you could have more loyal customers in the making.
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