A mailing list is a list of people who signed up to receive your mailings, such as newsletters, ecourses, ebooks, and other emails. There are many benefits to having a huge mailing list. Here are a few reasons why you will want to start building one today.
Recommended resource: AWeber Mailing List Service
There is an old saying that says, “The money is in the follow up”, and that holds true for your list. Your mailing list provides you a way of staying in touch with people who have visited your website. Maybe they didn’t buy anything the first time they visited your site. However, if you stay in touch with them on a regular basis, they may turn into a loyal customer.
There are several types of mailing list formats to choose from. You may want to include each kind on your website. You can offer a general newsletter that people can subscribe to. This is a great way to keep people informed on the updates you have made to your site. You can include excerpts from any articles you recently added with links to the full text. If you offer podcasts, you can include information about upcoming information you will be featuring, etc.
You can also choose to have a tips list or ecourse. People love numbers and are eager to sign up for a tips list, such as “15 ways to get organized today” or “50 ways to work from home”, etc. These tips can be small emails that are delivered daily to your mailing list. An ecourse is a great way to promote your information products. You can include a tiny bit of information and deliver a daily or weekly lesson to your mailing list.
The best way to manage a mailing list is through an autoresponder service. When you sign up for such a service, you can create a list and load email messages into it. When someone signs up for your list, they will automatically start to receive the messages you have already written. Each person will receive message 1, and the autoresponder will continue to send the messages in the order you selected.
Recommended resource: AWeber Mailing List Service
While the main purpose of having a mailing list is to promote products, your visitors will be eager to sign up for them if you provide helpful information. With your mailing lists, you will want to include a “p.s” after the body of the message. These will grab your readers’ attention. You can use this space to include your affiliate links for other products you are promoting. Your mailing list will allow you to cross promote your products and services and turn “fence sitters” into customers.
Hi There Great blog, but I would add giving away free products e books etc now and then keeps people from unsubscribing to your list. It keeps them interested. They perceive to be getting something for nothing. and in truth they are.
Hi There Great blog, but I would add giving away free products e books etc now and then keeps people from unsubscribing to your list. It keeps them interested. They perceive to be getting something for nothing. and in truth they are.
Hi Tony,
You’re right… providing useful information is the key to keeping your subscribers interested. A series of mailings that are nothing more than self promotion will lose subscribers fast. Adding the occasional free “extras” like ebooks to your regular informational messages is adding extra value that subscribers will appreciate.
Hi Tony,
You’re right… providing useful information is the key to keeping your subscribers interested. A series of mailings that are nothing more than self promotion will lose subscribers fast. Adding the occasional free “extras” like ebooks to your regular informational messages is adding extra value that subscribers will appreciate.
Excellent blog and good post, ive been toying with the idea of setting up a mail list and have procrastinated in the past because of sheer laziness, however this piece has persuaded me its a worthwhile endeavour
Excellent blog and good post, ive been toying with the idea of setting up a mail list and have procrastinated in the past because of sheer laziness, however this piece has persuaded me its a worthwhile endeavour
Thanks for the compliments, Zac. A mailing list is definitely worthwhile. And it doesn’t have to be extremely formal or overly involved. Just send good information fairly regularly to keep your subscribers interested.
Thanks for the compliments, Zac. A mailing list is definitely worthwhile. And it doesn’t have to be extremely formal or overly involved. Just send good information fairly regularly to keep your subscribers interested.
I was looking to get some help about the autoresponder and mailing list etc and I found your site. It is very good information for someone newbie like me and it gives me good pointers to think about. Thanks for your hard work. Kind regards
I was looking to get some help about the autoresponder and mailing list etc and I found your site. It is very good information for someone newbie like me and it gives me good pointers to think about. Thanks for your hard work. Kind regards
Excellent post. Added your blog to my list of favorites.
Excellent post. Added your blog to my list of favorites.
Common sense tells me mailing lists are a very outdated method of getting prospective customers. How do you know if the names and addresses are good or updated? You don’t. Personally I believe this is throwing money away. Online is the best way to increase business. Cold calling and cold mailing is expensive and not reliable. If I want something, I can do a search online. It’s that simple. Phone calls and mailings will not persuade me to buy anything. Great blog here.
Hi Charles. Thanks for stopping by. I agree and I don’t recommend cold calling or cold mailing. What this post talks about, and what I do recommend is an opt-in mailing list that your website visitors subscribe to.
Thanks for the info, I want to focus on computer repair tips for my blog but didnt know where to start.
Thanks for the info, I want to focus on computer repair tips for my blog but didnt know where to start.
Hi Paul. I’m not sure if you’re looking for tips on starting your blog or starting your mailing list. Either way I’d recommend you start by figuring out what your target market is looking for. You can either provide information that’s in demand but not easy to find elsewhere; or do a better job of providing in demand information that is readily available elsewhere.
Get other tips in these posts:
Video – Darren Rowse on How to Make Money with Your Blog
Is Your Message Reaching the Right Market?
Not Sure How to Find Your Niche Market?
Start a Mailing List or Newsletter
If you have specific questions please leave them in another comment.
Hi Paul. I’m not sure if you’re looking for tips on starting your blog or starting your mailing list. Either way I’d recommend you start by figuring out what your target market is looking for. You can either provide information that’s in demand but not easy to find elsewhere; or do a better job of providing in demand information that is readily available elsewhere.
Get other tips in these posts:
Video – Darren Rowse on How to Make Money with Your Blog
Is Your Message Reaching the Right Market?
Not Sure How to Find Your Niche Market?
Start a Mailing List or Newsletter
If you have specific questions please leave them in another comment.