Whether you write your own special reports or use private label rights (PLR) reports, transforming them into something different increases their earning potential. If you use PLR special reports, changing them is even more important, because making them unique will make them more salable and more valuable.
Here are a few ways to turn a special report into a totally different type of product.
- Create an audio version to give away, or sell. Some people prefer audio products they can listen to while they’re on the go or doing other things. Give in to their demand by converting the special report into an audio report.
- Use a special report as the basis for tutorial videos, again to give away or sell. Videos are hot nowadays and turning special reports into video provides extra value.
The report can the basis for a series of marketing videos to build your list and/or drive traffic to your site. Get 3-5 top tips from the special report and turn them into a video you post on video sharing sites (like YouTube), for instant traffic for your blog or site.
Or use the videos to promote affiliate products. - Combine the audio and video versions you created into CDs and/or DVDs and sell physical products. Physical products don’t cost a lot to produce, but have higher perceived value than digital products.
- Use a special report as the basis for a podcast, which can be in audio or video format.
If audio and video isn’t your “thing,” how about using special reports to get social?
- Separate the most actionable tips from the special report into a Twitter tweets and improve your status as an expert.
- Make a special report a prize on a Twitter giveaway or offer it to all your new followers.
- Use a special report to create Web 2.0 sites, such as Squidoo and Hub Pages that promote your products or services, or affiliate products.
With a little creativity, special reports can be used to earn money directly or through your affiliates. They can help you gain mailing list subscribers, gather Twitter followers, and establish your expertise. They aren’t difficult to write yourself and are also readily available from private label rights sources.
One of my favorite sources is the Special Report Club. Be sure to use the discount code “save10” (without the quotation marks) to get $10 off your first month’s membership.
How do you use special reports? Please leave a comment to share what works for you.
Affiliate link or our product link (Why tell?)
