Every day I see offers for the latest “must have” business tools. And every day I see people asking for recommendations for something that will help them increase sales, improve their marketing skills, gain more website visitors, work more efficiently, build a better website, or countless other “remedies” for what they may lack in business skills.
There are a great many extremely helpful business tools and resources out there. I believe in using them to help your business grow and I even promote some myself. But many times I think we forget that we’ve always had the most important tools. And often we just seem to forget to use them.
Dawn Rivers Baker, aka The Journal Blogger, posted them today in To Deal with Recession, Use Your Head: “What you need to be successful is lodged between your ears. It’s called a brain. It houses things like analytic ability, creativity, insight, communications tools and imagination.”
I’d like to add one more skill to her list…. common sense. Too often when choosing a home business or looking for ways to improve one, common sense seems to escape us. Remembering to use common sense when evaluating business opportunities and business tools will save you money, time, and help you avoid frustration.
If someone is making promises that common sense tells you are impossible, listen to yourself. If your common sense dictates that a recommended method just isn’t something you could ever see yourself doing, don’t buy into it.
Of course success often requires moving outside your comfort zone, and if what you’re doing isn’t working, it’s probably time for a new method or tool. But if something doesn’t seem right to you, investigate further, look for alternatives, and use your common sense and the rest of your brain. Trust yourself!
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