Direct sales party plan businesses are run primarily by women, and moms are particularly attracted to the business model. It’s a home business most people recognize and understand. In the US, where it’s a $30 billion industry with more than 15 million people involved in selling, about 75% of Americans have purchased products or services through direct selling. Many women were first introduced to direct sales at a home party hosted by a friend or family member.
Some of the factors that make direct selling an attractive business for moms are:
- The business can be run from home on a flexible, part-time schedule and can be built into a full-time business with a full-time income.
- Consultants are independent business owner, but training and support is available.
- There are a wide variety of products that can be sold through direct selling including food and cooking products, children’s products, jewelry, home décor, clothing and accessories, craft supplies, and makeup and skin care.
- Low start-up costs
- Anyone can become a direct sales consultant; there are no educational or work experience requirement.
Direct sales party plan businesses are well-suited to our social nature and fit well into moms’ support groups such as the kids’ play groups, church groups, homeschooling groups, and other parenting groups, and social groups like mom’s night out.
Additionally, because women make most of the buying decisions for families, we are the perfect target audience for direct sales. The personal attention provided by direct sales consultants and the convenience of having items delivered make the shopping method even more attractive.
The sales party is a social event and it gives everyone a chance to talk freely about the products and the perks of direct sales. Women can be honest with other women. They will be your staunchest supporters and your toughest critics.
Moms and women getting together can create a huge direct sales network. Some will host additional parties and others will join as sales consultants. Each will market to their associates and widen the business circle.
Direct sales also lends itself to online networking. If the direct sales company allows marketing online, set up a website of your own and advertise on other “mom” websites and participate in social sites to find other moms looking for a business opportunity.
Much of what we have in common makes women, and especially moms, the perfect target audience for direct sales businesses. This type of home business allows us to combine our social nature, decision making power, and our entrepreneurial skills to make some extra money.
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