In 1996, in the movie Jerry McGuire, actor Cuba Gooding, Jr. made famous the phrase “Show Me the Money!” Ten years later, a variation of that command, now “Show Me the Data!” rings throughout the country. Managers far and wide, at least the successful ones, are looking at the data. Don’t tell me your opinion – show me the data. Can you back it up with data?
If you can’t measure it, you can’t manage it. Your business may be able to survive for a while if you aren’t using data to make decisions, but you will eventually see your demise; likely sooner than later.
The process is the same no matter what your industry. Whether you sell cookies, manufacture widgets, or run a work at home resource website, take a look at all the steps involved in day-to-day operations. Assign values to the process. Set goals. Review the results on a daily, weekly or monthly basis. Remember, if you can’t measure it, you can’t manage it.
Plan it, measure it, improve it —-> Succeed at it!
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Linda Stacy owns and manages a resource site for direct sales and network marketing representatives.
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