Jewelry is a very popular gift so be sure to market for all the gift giving holidays. You can specialize in a particular style or teach customers how to change the look of an outfit just by changing the jewelry or accessories that go along with it.
Two of the main marketing techniques use for makeup and skin care sales are hands-on demonstration and free sample marketing.
While it would be ideal, it’s almost impossible to give personal attention to every guest at a home party. Involve the entire group by having people pair up and make up each others’ faces using techniques that you demonstrate. Or you may want to offer parties that focus on training in the art of color.
Cosmetics and skin care lend themselves well to specialty parties such as “all natural” beauty, makeovers, anti-aging, skin repair, relaxation and stress relief, pampered feet, baby care, and much more. Choose one of your company’s product lines and build a specialty party around it.
For online marketing, use those same themes to put together “kits” and instruction sheets for “time for myself” indulgences or for gifts suggestions. Use before and after pictures to demonstrate the transformations and offer lots of tips and “tricks of the trade.”
As with any direct sales business, personal attention and a unique approach will go far to gain and keep customers. Don’t try to be all things to all people. Become known as the person who sells the best gemstone jewelry or the one who will customize a great skin care regimen, pull together a mix and match wardrobe, or offer a cosmetics makeover. You want to be the “go to” person for your area of expertise.
