I’m just not a good listener. I don’t mean personally….. if you call me on the phone or we meet face-to-face, I’ll listen intently to anything you have to say. But when you present information to me online in audio or video format, I just can’t seem to listen to it.

Maybe it’s because I can read so much faster than most audio or video presentations run. Or maybe it’s because I can skip over the parts that don’t interest me. Perhaps my attention span is too short or it’s just my learning style. Whatever the reason, I just don’t have the patience to sit through more than about a minute of audio or video.

I’m not suggesting that you shouldn’t use audio or video on websites – they are proven marketing methods. But since I’m sure there are others like me, I’m suggest you consider a mix that includes text. Alice Seba has been talking about this at Internet Marketing Sweetie, including the post, “MYTH: Videos Are The Best Way To Demonstrate Software or Online Process”. Thank you! I’d never learn something if I had to rely completely on video instruction!

You might also like these posts:

• Video Contest Inspires the Art of Being Less Than Perfect