With the Internet becoming more and more of an everyday convenience for most people, and with more and more interest in running an online business, turning to the Internet to market a direct sales business naturally follows. Marketing online can be very effective, but sometimes direct sellers become so engrossed in Internet networking tools that product sales takes a back seat.
Social media marketing can be particularly tricky. It works if worked right. And it’s fun. But if you aren’t careful, it can consume a lot of time – time that could be spent direct selling for immediate profit.
As Lisa Young says in Twitter Tips For Direct Sellers, “…social media and online marketing does not replace your home party business.” Marketing and selling is a balancing act. Use online social media to build relationships that can lead to business, and continue to sell use the proven, basic direct sales methods like home parties and face-to-face sales.
The word sales actually comes from a Scandinavian word that means “to serve” so was long as we serve our customers sales will be good. The internet can take the one-on-one out of that services and out of the sales aspect so special effort must be made to keep personally connected in a world of technology. Thanks, Deb
I like word selling because selling is one way to earn profit..
Thank you for the post…
Great tips you have here and I have to admit that so many people very easy get lost between marketing and direct seals and they are not market correctly and definitely not making seals, because is so easy to get lost in this big jungle of social media. Thanks for sharing.
The internet marketing advice is that those selling products online should give information. They should not create a one page website that has a list of products they are selling.
Marcus, that’s so true! – “…it’s easy to get lost in the big jungle of social media.” I think that we all need a plan for how we’re going to use social media and other marketing methods. And then we need to stick to the plan so we don’t lose site of the goal.
Joshua, I absolutely agree that no one should just present a list of products and that giving information is a great way to market. But I think many people are getting so involved in the tools that they’re forgetting to present the products and ask for the sale.
Thanks for your comments.