Direct sellers, along with many others who are marketing their businesses online, have embraced social media to connect with customers and prospects. And many continue to market on the message boards and forums that they’ve participated in for years. These are venues I enjoy and have also used successfully to build my businesses.
While many people post using their real names, I still see quite a few people posting anonymously. It just doesn’t seem right to me. How can you be social anonymously?
I understand the reasons for posting with a company name or using a keyword for your username, but when you do that be sure to put your real name in your profile or sign your post with at least your first name. I find it awkward to say, “Hi CandleBiz” or “Nice to meet you, SilverBaubles.” I much prefer “Thanks for the information Susan.” On occasion I’ve decided not to respond to a Tweet or post when I don’t know someone’s name; I’ll move on to offer an answer or introduce myself to someone who uses their real name.
In person, offline, you wouldn’t introduce yourself as “Jewelry Inc.” It’s no different online. Your prospects want to get to know you. Business will follow.
What do you think?
mm, I’ve done link building for almost a year now.
I can honestly say that I have never given much thought to signing post, for reasons other than the benefits of SEO. But you’re right. You are absolutely right. SO for the first time, thanks for allowing me to comment.
-Aaron
Hi Aaron. Thanks for stopping by and commenting. Nice to “meet” you.
I try to remember that as important as SEO is, it’s people who visit my sites and who make purchases. So I always try to keep the reader in mind when writing and marketing.
Your post on anonymous not being social is so true these days. It is important not to share personal information but when it comes to business people like the feeling of a “name” vs biz. logo.
I definitely think you are right! It’s the same concept with sellers in Facebook. Clients trust you more when they confidently know you even if not in person, at least, your very basic information such as your name. I sell through FB and even though I don’t personally know some of the buyers, they see my basic info on my page, which I trust, builds a sort of rapport between me and my client.
Hi P.G ???, I’d like to address you by your name, but you didn’t leave it with your comment (I purposely edited the keyword in the name field and made it initials in keeping with my comment policy.)
But thanks for stopping by to comment.
Hi Kate, Nice to “meet” you. Thanks for stopping by and commenting.
Social media like facebook is more for business networking rather than for business sales and promotion
Putting your names on posts or comments or social medias is indeed ideal.
I also find that awkward in addressing someone with his keywords. 