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The busiest season for many direct sales consultants is before and around the holidays. But for others whose products or services aren’t usually considered for gifts, it can be a slow season.

The slow season is not a time to panic or take a break. Here are five things that you can do during your slow season to build business and prepare for when things pick up again.

1. Beef up your mailing lists. The heart of any business is leads. Be sure that your website has a place for visitors to leave their information so that you can communicate with them. Let customers know when you add new features to your website and your storefront.

2. Develop an email campaign. Keep your name in front of your customers and prospects. Create directed emails with catchy titles to peak their interest. Don’t send too many — just enough to keep your name in their memory so that they think of you when the busy season rolls around.

3. Find new clients. When you aren’t focused on servicing existing customers it’s a great time to find new ones. In addition to building new prospect lists, take another look at your older lists to find customers that didn’t come on board and reconnect with them.

4. Networking, networking, and more networking. You never know who you might meet and how you might be able to help each other.

5. Learn a new skill. Whether it’s a skill that will help you manage your busy season, improve marketing strategies, or provide a new service for you customers, it’s the perfect time to focus on learning.

Take advantage of your slow season and prepare for the future It will pay off.

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