It’s always been my opinion that the sales part of direct sales is more important to success than team building. A team of hundreds is meaningless if no one is selling anything. It’s sales that results in income. Jeanette Fisher explains further in her article below. Direct sales – do it your way – recruit or not you can be successful.
You Can Succeed in Direct Selling Without Recruiting
One of the most enduring myths about the direct selling industry is that the key to success is being able to recruit hundreds of people to your team. However, that has never been true and it never will be.
Small and Strong Sales Team
Of course there is no doubt that finding and mentoring a team of strong and enthusiastic people can be a component of elevating your level of success. However, recruiting is not absolutely necessary to make a good living in direct sales. You will naturally attract people who like you and your products who will gravitate toward you. If you train a small motivated team well, you will generate more sales than if you try to work with too many uninterested people.
Statistics from Sales
Historically, the statistics back up that statement. In fact, a 1999 survey by National Sales force reported that 34% of all American direct sellers make no money at all from the sales efforts of others. Every cent of their income was derived solely from selling their companies products themselves.
The fact is that a sizeable majority of MLM people first became involved in the direct marketing business because they initially used the products themselves. After using those products for awhile, they were impressed enough with the quality of those products to prompt them to take a larger role in the company.
The key to success is to promote a product you love and believe in. Your enthusiasm will inspire your customers and sales team. Your sales team will see your high sales from your concentrated efforts and want to follow your example.
Public Growth Regarding Direct Sells
Every year, the direct selling industry continues to grow in the United States. A recent study showed that one out of every two American adults purchased a service or product from a direct sales representative last year. That figure represents more than 150 million American residents. To service that huge market, there are some 15.2 million people involved in direct sales in the United States alone.
So, if you are not the sort of person who feels comfortable recruiting other people to join your marketing team, you can take comfort in knowing you’re not alone. Recruiting is not for everyone. That is one of the beautiful things about direct marketing. Even if you have no desire to recruit other people to your cause, you can succeed through your own sales efforts.
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Copyright 2010 Jeanette Fisher
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