For your blog to be successful it’s important to regularly post fresh content. But it can be difficult to continually come up with new ideas for blog posts. Even the best writers suffer writer’s block sometimes. If you feel like you are running out of ideas, here are some ways to find things to write about.
- Keep your blog readers informed about the changes you have made to your website. Whether you’ve added a new article, made major design changes, added new products or services, have a special offer, write a blog post to let your readers know what’s new.
- Post lists of tools and resources that your readers will find useful.
- Use a search engine like Google News to find news stories that relate to your business. For example, if you are in direct sales, you may find a news article explaining the benefits that a career in direct sales offers (which would make a great recruiting tool). You can post your thoughts or feelings on the news item and include a link to the original article. Watch your local news too. There might be something going on in your local area that you can write about and tie into something about your business,
- Let your readers know when you find something of interest on another blog.
- When a customer or blog reader emails you with a question, turn the answer into a blog post (don’t name the person who asked unless you get their permission). Or start a series of FAQ’s.
- Visit message boards and social networks to see what information your target market is looking for or what types of questions are frequently asked.
- You can give reviews of products and services that you have personally used. And check for an affiliate program for the product so you can include an affiliate link in your post. (Be sure to research, understand, and follow the FTC rules about posting affiliate links on blogs.)
- Use a video service like YouTube to find and post videos about topics in your niche.
- Define some of the common and/or more complex terms used in your industry.
- Give your readers a glimpse of yourself. Every post doesn’t have to relate directly to your business. You can blog about a particularly busy day you had and include your favorite crock pot recipe. The people who read your blog may be very busy business people as well and can appreciate the fact that you too are struggling to get everything done.
Always be sure to invite your readers to comment on your posts. Some lively discussions can result as well as other new ideas for blog posts. So please, post a comment here and share your ideas for overcoming writer’s block.
