Categorized | General

Be a Truly Independent Direct Sales Consultant

Posted by Linda Stacy in 2008

News of direct sales companies closing or filing for Chapter 11 bankruptcy understandably causes worry for direct sales consultants, including those that aren’t directly associated with the companies.

One of the risks of doing business as a consultant for a direct sales company is that many major business decisions are completely out of your control. Company leadership, finances, product choices, policy changes, daily operations, and many other decisions that impact your business are made without your input. At the same time, having that established, knowledgeable infrastructure is one of the attractions of going into direct sales, and it frees up consultants to concentrate their efforts on earning commissions. The benefits usually outweigh the risk.

To reduce the risks associated with the lack of control over many major business decisions, be a truly independent direct sales consultant and build your business so it doesn’t completely rely on the company for long-term success.

Rather than establish yourself as a salesperson for cosmetics, home decor, wellness products, jewelry, or kitchenware, etc, become the “go-to” person for advice and information on a related topic. Become known as an expert people turn to, not just a person they buy from.

To be more independent of your company, establish relationships with your customers and prospects outside of products sales and team recruiting. Establish an online presence with your own website. Build and maintain a contact list outside of the customer list maintained by the company through your sales. Use social marketing, networking, and article marketing to become known for your expertise.

It will never be more clear to you how important an “outside” relationship with your customers and prospects is than if and when you decide to switch companies, or if your company discontinues it’s direct sales division or closes its doors completely. While you will certainly have some following from your family and friends, if your relationship with the company ends for any reason, your relationship with most of your customers and prospects also ends. Build your business so that it’s not completely reliant on a particular company and you have the loyalty of established relationships with all your contacts. Loyalty that will follow you should your association with your current company end for any reason.

(Note: Filing for Chapter 11 bankruptcy does not mean the company will close. If fact, it is a protection that allows the company to continue to operate and plan for financial recovery. Learn more in the recent post, When a Direct Sales Company Files Bankruptcy)



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4 Comments For This Post

  1. Data Entry Says:

    That is very useful info to know about. Direct sale can be much profitable.

  2. Data Entry Says:

    That is very useful info to know about. Direct sale can be much profitable.

  3. Mike G Says:

    switching Jobs is not quite that hard when you have a presence, or are known to a lot of people throughout your industry. Of course, that means that you have to get a job inside your industry, Start WRiting short essays and sending people back to Your Homepage they can then just check out who you are through sehar internet research. Just wait for the day a job application says do you have website.

  4. Mike G Says:

    switching Jobs is not quite that hard when you have a presence, or are known to a lot of people throughout your industry. Of course, that means that you have to get a job inside your industry, Start WRiting short essays and sending people back to Your Homepage they can then just check out who you are through sehar internet research. Just wait for the day a job application says do you have website.

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