Comments on: Twitter; Social Marketing or Just Social?

By: Laurie Neumann

Laurie Neumann — Wed, 07 May 2008 21:00:15 +0000

This is really good. I’m finding out more about twitter today and trying to implememnt some of it.

I do want to use it for my business, but I guess people would want to get to know me as a person too. I know I feel that way about other business owners.

By: Social Marketing Today

Social Marketing Today — Thu, 01 May 2008 15:19:36 +0000

[...] Twitter; Social Marketing or Just Social? – In her post, Social Marketing Pitfalls & The Twitter Time Suck, Lynn Terry’s definition of “social” explains exactly how I’ve tried to conduct myself in business all along; by being personable and not so personal. Lynn wrote, … [...]

By: Today in Social Marketing

Today in Social Marketing — Thu, 01 May 2008 14:49:01 +0000

By: Linda Stacy

Linda Stacy — Tue, 29 Apr 2008 14:06:30 +0000

Lynn, I don’t love it yet, but I certainly like it a lot. I’m in the processing of “adjusting” and I think the “relationship” will grow into something more. I am excited about the potential.

Roy, that’s a great question to keep in mind: “What perception do you want others to have of you?”

What a fun and useful tool Diego!

Thanks everyone!

By: diego

diego — Mon, 28 Apr 2008 23:22:36 +0000

Good point, I agree it can be both marketing or socializing. At our company we use it to socialize, but we built a tool that allows you to track what people are saying and how trends evolve over time. Check it out:

http://twist.flaptor.com

For example, see how the trends for Myspace and Facebook compare, and what people write about them:

http://twist.flaptor.com/?gram=facebook%2C+myspace&submit=Show+trends

By: Roy Montero

Roy Montero — Mon, 28 Apr 2008 20:41:15 +0000

Being personable versus being personal is the KEY to your involvement when it comes to the social networking sites.

Specifically focusing on Twitter (although my advice also applies to any social networking site), a strategy that I teach my students and clients is to become known, liked and trusted by your industry’s thought leaders and opinion leaders FIRST and FOREMOST, because that way you’ll eventually have more “prospects” to become known, liked and trusted by.

To accomplish this you must join the conversations that these folks are involved in. (Twitter.com makes it super easy for you to be seen and read by your industry’s thought leaders and opinion leaders.)

The type of information you share with these folks will determine your level of knowledge, experience and expertise not to mention your reputation.

This, of course, is essential to your bottom line for your business.

Finding that “sweet spot” for you and your industry will vary but I encourage you to be mindful of what type of persona you are sharing with your peers and prospects.

In other words, answer this following question … What perception do you want others to have of you?

Once you’ve answered that, set out to accomplish it with EACH and EVERY message you send out.

Roy Montero, The SEO & Blog Guy (and now The Twitter Guy)
Follow Me On Twitter – http://Twitter.com/RoyMontero/

By: Lynn Terry

Lynn Terry — Mon, 28 Apr 2008 16:35:30 +0000

You make a great point, and I’m in agreement. I started out at Twitter to conduct a ‘case study’ with the intent of using it for an entire month (April) so that I could report in to my readers.

You do have to get your feet wet so to speak, to get a feel for it and then adjust accordingly.

I ended up loving it, and will continue using it – its an incredibly valuable tool. Both in what you can accomplish and what you can learn/receive.