In catching up on email this morning I read a recent lesson from Bob the Teacher titled “Pick a Lane.” In it, he talks about the importance of focus in business. Too many people try to build two or more businesses at once and end up struggling with them all.
All too often direct sales consultants will respond to a struggling business by adding a second or third business. If you aren’t earning enough from your current business, resist the temptation to offer your customers another product line in the hopes that the more things you offer them the more likely they are to buy from you. Before you add a second business, learn how to make your first one a success. Or if it wasn’t the right business to start with, switch businesses. But don’t make the mistake of adding additional businesses to struggle with.
Nearly five years ago I posted about this same topic in “Is joining another direct sales company the right answer?” You might find that article and the linked resource helpful.
As I said in that earlier post, I think it’s a good idea to have multiple streams of income. But to succeed at any of them, you have to get one running smoothly and successfully before adding another.
