When visitors arrive at your website you have just a few seconds to engage them and convince them to stay. The only way to do that is to let them know what’s in it for them. It may sound harsh, but they don’t really care all that much about you or your company. They’re looking for a solution to their own problem and they want to know if you can provide it.
Several years ago I posted an article on entitled “People are not interested in you or your company.” It’s still worth reading – find it here.
Need help with being more customer focused? I’m offering a free review of one page of your website for customer focus. It can be your home page, lead capture page, subscription page, sales page, or any web page really. I’ll offer my opinion on how well your site addresses your customers’ needs and offer suggestions for improving your customer focus.
To receive this free, no strings attached review, just put in a request before the end of this month by leaving a comment below. Be sure to include the URL of the page you want reviewed. Family friendly sites only please.
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April 10th, 2008 at 11:07 AM
Great blog! Just found it!
If you could look at my site, I’d appreciate your feedback. We have been trying our best to make it customer focused. Any thoughts, harsh or not are welcome. Thanks!!
Ed
April 10th, 2008 at 3:44 PM
Hi Ed. Sure, I’ll take a look. Give me a couple days to get back to you. Is it your homepage at acevitality.com that you want reviewed?
April 12th, 2008 at 11:28 AM
Great news Ed – Your home page contains most of the elements I think are necessary for a good, customer focused site. You list benefits of the products, have good call to action phrases, and use lead capture forms on the page.
My recommendations pretty much involve just rearranging things to make better use of the space “above the fold” to grab visitors’ attention and get them to keep reading.
I sent detailed suggestions by email. I hope it helps!
April 14th, 2008 at 12:49 PM
Wow! You’re comments are spot on! I’m working on an upgrade and will be back with an update.