Image courtesy of Photo Mojo.

It’s always wise to research and question any business opportunity before signing up. And as explained in Adrian Jock’s article below, income claims that you see as part of a sales letter or opportunity promotion don’t tell the whole story. Read on for the question you need to ask.

(And I highly recommend Adrian’s newsletter, even though it is “the worst.”)

The Secret Behind the Earning Claims
by Adrian Jock

If you didn’t land yesterday on the wonder planet called Internet, it’s impossible not to have seen a lot of testimonials, headlines or calls to action that contain earning claims similar with this one: “Using this great marketing system I made $x,xxx last week”. Many salesletters even show you some proofs of earnings like screen captures taken from seller’s or members’ PayPal accounts. Did you know that there is a well guarded secret behind them?

Let’s put aside the fact that in many cases the testimonials are signed by a John Doe and you will never know whether they are true or not. Let’s pretend they are real.

Let’s put aside also the fact that the PayPal account that is shown may contain also earnings resulted from selling also many OTHER stuff. Let’s pretend that the earnings shown are resulted only from using that “great marketing system”, or that “great ebook”, or whatever it was advertised.

You know what the problem is? This is only HALF of the truth. The second half of the truth I noticed that no one tells you about includes many data, but the most important one is this: What were the MARKETING COSTS spent in order to get that figure?

This information is CRUCIAL. If you need to spend $5k in order to get $1k, what’s the deal?

So … always remember this: only half of the truth means really nothing.

When you see such figures, just pretend you didn’t see them and don’t let your buying/joining decision be influenced by such earning claims. Or ask upfront the customers support for the HIDDEN COSTS that are required and that include the MARKETING BUDGET that usually someone needs to spend in order to achieve that impressive figure.

To Your Success,
Adrian Jock

P.S. If you want to read more internet marketing tips, you’re invited to subscribe free to the Worst Newsletter in the World. Why would someone call his own newsletter “the worst”? The mystery is revealed here:
http://www.adsmarket.biz/internet-marketing-tips-news.html

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