Don’t Be Afraid to Market to Your Mailing List

Posted on October 7, 2009 by Linda Stacy

I’m sure you’ve heard it time and time again… to maintain a successful online business you must build and market to a mailing list. But for many of us, selling to our list is a daunting and intimidating task.

If you have not yet made the attempt to promote your business to your subscribers, or you feel in the wrong when you do, it’s time to overcome your fear of selling to your list so you can make more money. And here’s just the help you need to learn how to grow your list, reduce your workload, and boost your income.

Email Marketing Sweetie
Resource or related article Grab the brand new Email Marketing Sweetie guide

You’ll get access to:

  • 4 Succinct and Easy-to-Follow Training Guides with Complimentary Audios that will help you start making big changes in your email marketing.
  • 4 Practical Assignments: To help you immediately apply what you learn to your business.
  • Bonus Checklists, Idea Sheets, and Yearly Email Planner: These easy-to-reference printables will keep you on task when it comes to building your list, and help you take that all important action step.
  • Bonus Audio & Transcript on Confidently Selling to Your List: A 60-minute interview with Alice Seba where she gives you the scoop on the most frequently asked questions about starting and growing a profitable email list.
  • Bonus Opt-in Template & Complete Instructions: A fully customizable opt-in page template to help you start building targeted lists.

A few email marketing tips:

If you have not yet made the attempt to promote your business to your subscribers, don’t act hastily by inundating them with an onslaught of email promotions. Start out slow and test the waters first. An initial email letting them know you will be sending them valuable offers will open the lines of communication and lessen the shock value of advertisements appearing in their inboxes. This is an opportunity to sell yourself and your business while gaining their trust before the “sales” even begin. Most of your list will respond favorably, but you will likely lose some subscribers. But that’s okay because those that opt-out weren’t likely to become customers anyway.

Once your list knows what to expect, you can begin the actual task of promoting. That does not mean to send them multiple offers on a daily basis until they exile your address to the world of SPAM. However, it does mean that you will have to stay on top of contacting your list and make a point of doing so frequently enough to stay current and fresh in their minds without filling their inboxes with clutter.

It is also important to maintain a balance between content-driven emails and those containing promotions. Selling to your list requires a delicate balance. Alternate between information and advertising. You want to remain to be a voice your subscribers can trust without becoming too sales-driven and you also want to make sure your advertisements are clear without getting lost in your content.

Resource or related article Again, here’s the link to “Email Marketing Sweetie”
http://www.irepnetwork.com/go/emailmarketing.html

Here’s to great email!

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1 Comments For This Post

  1. Meet People Says:

    The difference between content-driven emails and those that are simply promotional is key. Thanks for a great post and recommendation.

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Resource or related articleAffiliate link (Why tell?)