One of the most frequently asked questions I see on the Internet is “How do I get more traffic to my website (or blog)?” While it is of course important to attract a good deal of traffic, what we really need is customers. It isn’t all that hard to get thousands of visitors to your site, especially if you can pay for them. But unless they are people who will buy your products or services (or subscribe to your newsletter or do whatever it is you want them to do when they get there), what good is all that traffic?
There are people who will argue that it’s all a numbers game and claim that if you get thousands of visitors, some of them will be paying customers. And while that’s probably true, wouldn’t you rather use your resources to gain a solid number of quality visitors? (And in case you’re thinking that you found the perfect free method for getting massive traffic, remember that free methods cost you time, and your time is valuable too.)
Improve your results by focusing on getting targeted, quality traffic for your website or blog. Here are a few tips to get you started:
- Make sure your website is ready for visitors. No, it doesn’t have to be perfect, but it must deliver what you promise in your marketing. And keep in constantly updated with fresh content.
- Have a marketing plan. Know who you want to attract and what you want them to do when the arrive at your site. Define measurable goals.
- Put tracking in place so you know where your site visitors come from and whether or not they follow through when they get there.
- Focus on a few key marketing methods to start with and as you become proficient in those, add others.
- Remember, success won’t happen overnight. It’s a long term process that improves with age.
- Concentrate on tried and true methods like search engine keyword optimization, backlink building, blogging, article marketing, networking, social media marketing, and advertising.
You can’t be all thing to all people and you don’t want all people visiting your website. Focus on gaining quality, targeted, and loyal visitors to your website. They will become your fans and customers.
Very good answer to an interesting question. Thanks for sharing your insights.
Very good answer to an interesting question. Thanks for sharing your insights.