Improve Your Direct Sales Online Advertising Response

There's a simple change that can be made to instantly improve online advertising response rates. Most online ads for direct sales opportunities and products are linked to the main home page of a consultant's replicated website. For the vast majority of ads, that's the worst possible landing page.

The best designed and most well-written ads will end up being a waste of money and time if they don't direct prospects to the exact information they want. Company provided website home pages provide too much information – they are not targeted landing pages. Switch to targeted landing pages to improve your response rate and increase profit.

When visitors arrive to your web page, you have just a few seconds to capture their attention and get them to act. If the landing page doesn't focus on what they came for, they probably won't spend any time looking for it. They'll likely just click away and you'll lose a prospect. Keep in mind that someone who clicks on a business opportunity ad isn't shopping and they aren't interested in purchasing products at the moment. Just as someone who is shopping is ready to buy and not looking for a business opportunity. Link visitors to a page that's completely focused on the the information they want and they are much more likely to read it and take action.

The optimal destination for links from your online ads are individual landing pages on your own website, separate from your company provided site. Landing pages are extensions of your ads. A good ad entices people to click through and the landing page expands on the offer. The landing page can list benefits, explain options, develop further interest, and provides a compelling call to action.

If you aren't ready to develop a full website with landing pages, consider setting up blog. It's easy and inexpensive to start and ads can be linked to specific blog posts.

If you are prohibited from marketing from your own website by direct sales company policy, at least link to specific pages on your replicated site rather than the home page. Simply link opportunity ads to the opportunity page and product promotions to product pages or your online catalog.

Linking your ads to specific landing pages makes it easy to provide the information your customers and prospects want and makes it much more likely that they'll respond.

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©2008 Linda Stacy

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